Director, Growth Marketing

About the Role

Key Responsibilities

• Drive top-of-funnel growth through performance marketing, lifecycle campaigns, developer-centric SEO, and content distribution strategies that speak developer.
• Develop and own a comprehensive demand generation strategy aligned with company OKRs and revenue targets.
• Instrument growth loops by aligning product usage data (Amplitude, Segment, GA4, etc.) with marketing automation workflows (HubSpot, Customer.io, etc.).
• Manage a significant advertising budget.
• Partner with DevRel, Content, and web teams to amplify launches, community content, and open-source awareness in relevant dev communities (Reddit, Stack Overflow, Hacker News, Twitter/X, etc.) as well as within GEO and SEO.
• Present campaign results, insights, and actionable recommendations to senior leadership.
• Lead the development and implementation of web analytics, event tracking, and attribution models to measure campaign performance and ROI.
• Plan and prioritize initiatives using the RICE framework (Reach, Impact, Confidence, Effort).
• Drive technical efforts to build a robust data and reporting infrastructure for high-velocity testing and optimization.
• Build and optimize email automation workflows in HubSpot.

Requirements

• Experience in a demand generation leadership role at a product-led growth (PLG) company.
• Proven experience in creating and executing demand generation strategies that significantly drive awareness, pipeline growth, and revenue.
• Deep technical understanding of web analytics, attribution models, and data infrastructure.
• Proficiency in using data analytics tools (e.g., Google Analytics 4) and BI tools (e.g., Tableau).
• Experience leading cross-functional teams and collaborating with technical stakeholders.
• Excellent communication skills and the ability to synthesize information into concise, actionable insights.
• Proven track record in managing acquisition strategy, forecasting, budgeting, and campaign analysis.
• Partner marketing and account-based marketing experience.
• Experience marketing to a highly technical developer audience.
• Fluency in developer channels (GitHub, Stack Overflow, Reddit, Discord, etc.) and building trust in dev communities.
• Strong storytelling, copywriting, and UX instincts, especially in onboarding and in-product messaging.
• Comfort with ambiguity, speed, and shifting priorities in a startup velocity environment.

Nice to Have

• A playbook for utilizing AI to increase productivity and efficiency.

Qualifications

• Experience in a demand generation leadership role at a product-led growth (PLG) company.
• Proven experience in creating and executing demand generation strategies.
• Deep technical understanding of web analytics, attribution models, and data infrastructure.
• Proficiency in data analytics and BI tools.
• Experience leading cross-functional teams and technical collaboration.
• Excellent communication and storytelling skills.

Benefits & Perks

• Competitive compensation with annual performance-based pay increases.
• Flexible Paid-Time-Off Policy (behaves like Unlimited PTO).
• Company paid domestic trip after 1-year anniversary & international trip every 5 years.
• Paid company holidays with flexibility for additional holidays.
• Top-of-line technology to maximize productivity.
• Generous paid parental leave.
• Health, dental, and vision insurance with employer cost-sharing.
• Great Place to Work Certified culture.
• Modern, high-tech hybrid work environment.
• Paid career and personal development, audiobooks, and mentorship.
• IRA retirement plan plus company matching.