Director, Growth Marketing

About the Role

Key Responsibilities

• Develop and oversee a holistic growth charter for new customer growth that optimizes for CAC, LTV, and ROI.
• Drive the long-term web and mobile app strategy by balancing data, technology, and design with customer needs.
• Oversee the refinement of media mix and marketing attribution models to optimize resource allocation, drive growth, and full-funnel performance.
• Develop and execute an SEO strategy to drive organic lead generation, customer acquisition, and revenue.
• Coordinate and lead cross-functional teams to ensure the implementation of website, app, and full-funnel initiatives that align with business goals.
• Work closely with business intelligence and finance teams to improve attribution, growth forecasts, ROI reporting, and communication of results to leadership.
• Partner across marketing functions, business intelligence, product, and engineering to drive outstanding user experiences and improve marketing reach and efficiency.
• Partner with creative and content teams to develop content and assets to drive performance and enhance the brand.
• Recruit and develop talent to perform at the highest levels and build out high-velocity growth marketing functions.

Requirements

• 10+ years of experience working in growth marketing at a B2B financial services, fintech, or SaaS organization.
• Desire to up-level analytics tech stack and/or key marketing metrics to increase understanding of marketing spend and overall channel effectiveness.
• Ability to take ownership and understand the full business funnel and how decisions impact the business and the bottom line.
• Proven track record of performance optimization and experience leading cross-functional teams.
• Strong track record of driving user growth, engagement, and retention through innovative marketing strategies.
• A strong analytics background and proficiency using data platforms to drive decision making.
• Ideally, a B.A. / B.S. degree in Marketing, Business Administration, Communications, Advertising, or related fields.
• Technologically savvy with familiarity in tools such as Hubspot, Salesforce, Amplitude, Navattic, Wordpress, Figma.
• Ownership mindset and pride in work.
• Excellent communication skills, including active listening and sharing perspectives.
• Resilience and determination to achieve success.
• Confidence combined with humility and openness to differing perspectives.
• Creative problem-solving skills and ability to find innovative solutions.

Nice to Have

• Experience in growth marketing within financial services, fintech, or SaaS industries.
• Experience with modern tech stacks and marketing attribution models.
• Leadership experience in building high-velocity marketing teams.

Qualifications

• Bachelor's degree in relevant fields such as Marketing, Business Administration, Communications, or Advertising.
• 10+ years of experience in growth marketing.

Benefits & Perks

• Hybrid work schedule with in-person collaboration in Culver City, CA, San Francisco, CA, and Dallas, TX.
• Competitive pay and equity in the form of Stock Options (ISOs) for eligible roles.
• Premium healthcare, dental, and vision insurance plans.
• 401(k) savings plan with matching contributions and immediate vesting.
• Generous paid parental leave.
• Professional growth and development opportunities, including an employee mobility program and annual L&D budget.
• Physical and emotional wellness programs.
• Company perks including discounts on pet insurance, fitness, cell phone plans, entertainment, and travel.
• Financial guidance programs for personal financial health.