Director, Growth Marketing (MA/Reliance)

About the Role

Key Responsibilities

• Develop and lead growth marketing strategy for insurance products, including acquisition and conversion campaigns.
• Design and execute omni-channel campaigns leveraging digital, DRTV, direct mail, paid media, and emerging channels.
• Innovate creative development and testing approaches using cutting-edge tools including AI.
• Partner with analytics, insights, and media teams to optimize targeting, messaging, and channel mix based on performance data.
• Collaborate with Portfolio, Brand Marketing, and Product teams to align marketing efforts with company priorities.
• Monitor campaign performance and ROI, using insights to refine strategies and inform future investments.
• Ensure compliance with CMS and regulatory guidelines, working closely with legal and compliance teams.
• Oversee creative development and testing to ensure campaigns are customer-centric, compelling, and compliant.
• Supervise marketing planning and delivery ceremonies within an AGILE framework.
• Manage agency and vendor relationships to ensure excellence in execution and innovation.
• Present growth strategies and results to senior leadership, influencing enterprise priorities and resource allocation.

Requirements

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field or equivalent experience.
• 8+ years of progressive experience in growth marketing, performance marketing, or digital strategy, preferably in healthcare or a regulated industry.
• Proven track record in designing and executing data-driven growth strategies for acquisition, engagement, and retention.
• 4+ years of leadership experience managing marketing teams and cross-functional initiatives.
• Experience with segmentation, A/B testing, conversion rate optimization, and lifecycle marketing.
• Proficiency in digital marketing platforms, CRM systems, and marketing automation tools.
• Expertise with analytics dashboards and tools for measuring and reporting campaign outcomes.
• Excellent written and verbal communication skills suitable for executive leadership and team collaboration.

Nice to Have

• Advanced degree (MBA, MS, or similar) in Marketing, Business, or a related discipline.
• Familiarity with emerging technologies and innovation in healthcare consumer outreach.
• Experience managing multi-million dollar marketing budgets and vendor partnerships.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
• 8+ years of experience in growth or performance marketing
• Leadership experience managing marketing teams and initiatives

Benefits & Perks

• Health benefits effective day 1
• Paid time off, holidays, volunteer time, and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance and scholarships for dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities