Director, Growth Planning

Crunchyroll San Francisco

Dallas, TX

Full Time

Director

15 days ago

Job Description

About the Role

We're looking for a creative and collaborative leader who excels at the intersection of growth, marketing, finance, and data. In this high-impact role, you'll report directly to the SVP of Growth & Planning and work with teams and partners to shape long-term strategies, launch initiatives that drive subscriber growth, and guide budget planning to maximize ROI. You'll help turn ideas into action—balancing strategy, analytics, and execution to scale Crunchyroll's global impact.

Key Responsibilities

Lead marketing investment planning, budgeting, and executive reporting across brand, performance, and lifecycle teams.
Build dynamic budget models using performance data, ROI analysis, and growth goals.
Ensure transparency and alignment between Growth, Finance, and Analytics teams.
Support the use of AI and machine learning in marketing decisions, including media mix, budget reallocation, and forecasting.
Identify and run pilot programs with potential to scale across Sony's ecosystem.
Align Growth teams on goals, budgets, and business plans.
Partner with the SVP on executive communications, business reviews, and board materials.
Lead forecasting, scenario planning, and performance tracking with Analytics and Finance.
Turn marketing data into clear insights and strategic recommendations.
Design and run incrementality tests with channel managers.
Use test results and attribution insights to improve campaigns and reallocate spend for higher ROI.
Monitor KPIs and adjust budget strategy based on performance, content calendar, and seasonality.

Requirements

12+ years of experience in consulting, analytics, or finance—bonus if in OTT, global B2C, or international markets.
Strong analytical and strategic thinking skills, with experience building models, business cases, and compelling decks.
Ability to translate AI insights, testing results, and budget performance into high-impact decisions.
Experience influencing and aligning partners at all levels.
Clear and confident communication skills, whether sharing insights or driving consensus.
Excitement for anime, entertainment, or pop culture.
MBA or equivalent experience in business, analytics, or a related field (preferred).

Nice to Have

Experience in OTT, global B2C, or international markets.

Benefits & Perks

Salary plus performance bonus earning potential, paid annually.
Flexible time off policies.
Medical, dental, vision, STD, LTD, and life insurance.
Health Saving Account (HSA) program.
Health care and dependent care FSA.
401(k) plan with employer match.
Employer paid commuter benefit.
Support program for new parents.
Pet insurance and pet-friendly offices.

Working at Crunchyroll San Francisco

In addition to working with fun, passionate, and inspired colleagues, employees enjoy a range of benefits and perks that support work-life balance and well-being, including flexible time off, comprehensive insurance options, and family support programs.

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