Director, HCP Marketing US Aesthetics

About the Role

Key Responsibilities

• Develop comprehensive product launch plans, including market research, timelines, milestones, and budgets.
• Own the end-to-end HCP marketing strategy for launch: positioning, messaging, and promotional mix.
• Define launch objectives and ensure launch readiness for successful go-to-market strategies.
• Monitor and report on launch progress, including tracking KPIs, identifying and mitigating risks.
• Collaborate with global colleagues to ensure best practices are integrated into the U.S. launch plan.
• Lead the strategic direction, design, execution, and performance measurement of HCP-focused marketing strategies and tactics to achieve brand objectives.
• Oversee the brand planning process from situational analysis through executive review to enable launch and growth.
• Deliver strategic and operational commercial plans supporting new market/channel development, sales integration, and ROI analysis.
• Make informed decisions on P&L, revenue, and investments; analyze forecast assumptions and support lifecycle management plans.
• Guide test market pilots and evaluate new programs based on data-driven findings and business priorities.
• Cultivate positive relationships within the Commercial team and with external partners to improve brand strategy and implementation.
• Collaborate with Legal, Regulatory, and Compliance functions to ensure promotional planning adheres to guidelines.
• Drive a diverse, collaborative, and agile culture within the marketing team and cross-functional interfaces.
• Work with external agencies to create compelling promotional tactics aligned with brand objectives and regulatory standards.

Requirements

• Bachelor's degree (advanced degree such as MBA or MS strongly preferred).
• Minimum of eight (8) years of relevant strategy and marketing experience in a highly matrixed organization.
• Experience in the pharmaceutical or medical device industry required.
• Product management experience required, with global marketing experience a plus.
• Product launch experience in a US marketing organization, including developing positioning and tactical plans.
• Experience managing creative agencies, including developing briefs, timelines, and budgets.
• Excellent communication skills, capable of presenting to senior leadership.
• Highly organized with the ability to perform multiple tasks simultaneously.
• Travel estimated up to 30%.

Nice to Have

• Relevant aesthetics/beauty experience highly preferred.

Qualifications

• Relevant product management and launch experience in a US marketing organization.
• Experience managing cross-functional teams and external agencies.

Benefits & Perks

• Competitive wage with annual bonus opportunities.
• Career advancement and cross-training opportunities.
• Access to a range of company benefits.
• Shift differential pay.