Director, HCP Marketing, US Kidney - Pove

About the Role

Key Responsibilities

• Leads the HCP Pove Marketing team, coaching the team to deliver exceptional results and operate as a high performing team
• Works cross functionally to ensure an integrated launch strategy that includes market access, field leadership, medical affairs, and communications
• Ensures that the brand strategy is translated with an effective tactical plan for HCPs
• Works with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget
• Collaborates with field leadership and team members to obtain input on launch strategies and tactics; ensures relevant launch KPIs are established, monitored, and optimized
• Drives tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee
• Measures the impact of our initiatives based on ROI and pivot our investments to maximize impact, constantly look for opportunities for automation and efficiency
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Requirements

• Bachelor's degree
• Typically requires 10 years marketing, consulting or agency experience in healthcare / biopharmaceuticals and demonstrated supervisory / management experience, or an equivalent combination of experience and education
• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
• Analytical mindset, with demonstrated ability to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• An entrepreneurial and innovative spirit, with an ability to develop creative solutions to complex problems
• Advanced knowledge of market forecasts and relationship of business drivers to revenue
• Advanced working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Nice to Have

• Specialty product launch experience
• Work within highly competitive markets
• Kidney experience

Qualifications

• Bachelor's degree
• Typically requires 10 years marketing, consulting or agency experience in healthcare / biopharmaceuticals

Benefits & Perks

• Eligible for an annual bonus and annual equity awards
• Medical, dental and vision benefits
• Generous paid time off, including a week-long company shutdown in the Summer and the Winter
• Educational assistance programs including student loan repayment
• A generous commuting subsidy
• Matching charitable donations
• 401(k) plan
• Flexible work arrangements (Hybrid or On-Site)