Director, Integrated Marketing

About the Role

Key Responsibilities

• Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments.
• Responsible as the day-to-day leader for the Athleta Girls and Canada businesses.
• Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion.
• Oversee the marketing function's input in the GTM process and lead high commercial marketing (Tier A) promotions in partnership with GTM leadership.
• Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.
• Partner with Social and Influencer teams to drive culturally relevant and trend-forward storytelling, ensuring engaging and inspiring content for the brand.

Requirements

• 10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
• Deep understanding of active consumer behaviors and cultural trends.
• Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
• Strong leadership skills with experience managing cross-functional teams and external partners.
• Exceptional storytelling and creative sensibility with a passion for family-driven content.
• Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
• Data-driven mindset with experience leveraging insights to inform marketing strategies.

Nice to Have

• Experience managing brand campaigns in the activewear or fashion industry.
• Experience working with multicultural or diverse consumer segments.
• Familiarity with influencer marketing and social media trends.

Qualifications

• Senior level leadership experience in marketing.
• Experience with multichannel marketing strategies.

Benefits & Perks

• Merchandise discount for our brands: 50% off at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet.
• One of the most competitive Paid Time Off plans in the industry, with up to five hours per month for volunteering.
• Extensive 401(k) plan with company matching contributions up to four percent.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.