Director, Integrated Marketing

About the Role

Key Responsibilities

• Build and lead go-to-market playbooks for all platforms, ensuring coordinated and impactful campaigns.
• Keep 30+ annual tentpoles on track, ensuring campaigns are measured and effective.
• Drive cross-functional execution across creative, media, content, PR, and platform teams to align on campaign moments.
• Manage the master marketing calendar, prioritizing events into tiered packages aligned with engagement and revenue goals.
• Develop campaign timelines, briefs, and checklists to keep teams aligned and avoid last-minute issues.
• Partner with Growth, Ad Sales, Distribution, Production, and Industry Relations to surface and support monetization opportunities.
• Translate marketing priorities into sales-ready campaign decks and activation plans.
• Support Ad Sales RFPs and brand integrations with creative ideas and clear ROI metrics.
• Build scalable integrated marketing processes, codifying best practices, asset needs, and performance tracking.
• Ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats.

Requirements

• 10+ years of integrated marketing experience in media, entertainment, streaming, or sports.
• Strong campaign planning, project management, and cross-functional collaboration skills.
• Deep understanding of go-to-market strategy across platforms including linear, FAST, app, social, digital, and live events.
• Proven ability to prioritize multiple initiatives and manage complex timelines across stakeholders.
• Experience working closely with sales teams, creative, production, industry relations, distribution, and product owners.
• A strategic mindset with a bias toward action, able to think big and execute effectively.
• A love of live sports, particularly tennis, and an understanding of fandom trends in media.

Nice to Have

• Experience in sports media or related industries.
• Familiarity with integrated marketing processes and campaign measurement tools.

Qualifications

• Ten or more years of relevant marketing experience.

Benefits & Perks

• Participation in a retirement plan.
• Life and disability insurance.
• Health, dental, and vision plans.
• Flexible spending accounts.
• Sick leave, vacation, and personal time.
• Parental leave.
• Employee stock purchase plan.