Director Integrated Marketing - Category

About the Role

Key Responsibilities

• Lead the team in building and executing full-funnel, insight-driven strategies to drive brand differentiation and business growth.
• Collaborate with the broader Category team, Merchandising, and cross-functional groups to develop strong marketing strategies that meet the needs of the enterprise.
• Translate strategic objectives into omnichannel marketing plans rooted in guest insights, business data, and cultural relevance.
• Drive integrated marketing efforts that fuel the success of brand and category-led initiatives, leveraging seasonal priorities and category moments.
• Inspire and lead a growing team of category marketers, fostering a high-performance, inclusive culture with a focus on development and accountability.
• Keep a pulse on industry trends, consumer behavior, and category dynamics to influence strategy and spark innovation.
• Monitor marketing performance, analyze KPIs, and use insights to optimize campaigns and inform future strategies.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; MBA or MA preferred.
• 10+ years of progressive marketing leadership experience in the retail, beauty or consumer products industry, with a strong passion for beauty.
• 5+ years leading teams, with a focus on employee development, cultural alignment, and long-term growth.
• Proven expertise in strategic planning and 360° campaign execution across multiple consumer touchpoints.
• Adept at navigating complex environments, managing competing priorities, and driving results in fast-paced settings.
• Strong communication, interpersonal, and problem-solving skills, with the ability to influence and build trust across all levels of an organization.
• Strategic thinker with a data-driven mindset who can translate insights into impactful marketing strategies while also executing with precision.
• Highly collaborative and detail-oriented, with excellent prioritization skills in dynamic environments; ability to lead through influence to gain buy-in from stakeholders.
• Exceptional written and verbal communication skills, including experience developing and presenting high-impact presentations to senior leadership.
• Strong project and budget management capabilities across multiple initiatives.
• Experience managing external agencies and partners to execute marketing initiatives.
• High emotional intelligence with the ability to adapt communication and leadership style to diverse stakeholders and brand needs.

Nice to Have

• Global marketing experience.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field; MBA or MA preferred.

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• The pay range for this position is $143,000.00 - $200,000.00 per year with the opportunity for additional compensation pursuant to the company's bonus plan.