Director, Integrated Media Planning

Omnicom Media Group

Burbank, CA

Full Time

Director

130k-160k

16 days ago

Job Description

About the Role

The Director, Integrated Media Planning at OMG23 is responsible for managing the integrated media strategy and execution of Disney offline and online media plans. The role involves maintaining effective communication between all internal teams, including TV, digital (search, social, analytics), outdoor, multicultural, research, and activation teams. The position requires a strong understanding of media disciplines and high-level business objectives, leading a large team within a fast-paced, dynamic environment. The role is based in Burbank, CA, with a hybrid work model requiring three days in-office and two days remote.

Key Responsibilities

Works with Vice President to manage the development of media campaigns, ensuring that all plans are strategically sound and have solid rationalization
Works closely with internal activation teams to develop and sync overall campaign strategy
Serves as the client contact for strategic oversight and overall problem solving/troubleshooting
Plays an integral role in TV and digital upfront processes and recommendations
Presents to clients, effectively communicating overall plan strategy, including tactics across all media types
Helps manage topline assignments outside the day-to-day workload including consumer research and media landscape reports in conjunction with the research team
Helps lead and contribute to overall process efficiencies
Provides strategic counsel for Associate Directors and Supervisors on implementation, planning, and analysis across multiple campaigns
Manages the day-to-day work of the team
Ensures overall accuracy with client budgets, investments, and media campaign execution
Maintains strong, professional relationships with clients and vendors
Assists in evaluating bigger partnerships and sponsorship opportunities

Requirements

Bachelor's degree
10+ years of previous media experience, with entertainment and/or retail account experience a plus
Strong background in traditional and digital media planning
Excellent written and verbal communication skills
Strong presentation skills with the ability to engage and deliver effective narratives
Ability to direct and coach team members
Demonstrated leadership presence: mature, bright, and polished
Ability to communicate clearly in internal and client meetings
Ability to be agile and adaptable in a quick turnaround environment
Proactive problem-solving and critical thinking skills
Strong time management skills
Proficiency in MS Office, especially Excel, and familiarity with Nielsen, R/F Reports, IMS Suite, Kantar, MRI, and Simmons

Nice to Have

Experience with entertainment and/or retail accounts

Qualifications

Bachelor's degree

Benefits & Perks

Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits

Working at Omnicom Media Group

OMG23 is dedicated to Disney and lives movies and TV. The company values a fast-paced, collaborative environment where team members are proactive, adaptable, and committed to strategic excellence in media planning and execution.

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