Director, Lifecycle Marketing - Global VOD

About the Role

Key Responsibilities

• Lead global lifecycle strategy across important stages—acquisition, onboarding, engagement, retention, and winback.
• Manage Braze-powered channel execution (email, push, SMS, WhatsApp, in-app, content cards) to curate personalized, fan-first experiences.
• Use AVOD to grow SVOD subscriptions and scale lifecycle programs that boost conversion, reduce churn, and increase revenue.
• Define metrics and build measurement frameworks in partnership with the Center for Data and Insights team.
• Build and mentor a high-performing, data-driven team with clear ownership across lifecycle stages.
• Promote a test-and-learn culture focused on continuous progress.
• Collaborate with regional teams to localize campaigns for LATAM, EMEA, and APAC audiences.
• Partner with MarTech, Product, Analytics, Programming, and Marketing teams to shape and implement growth programs.
• Present strategy and results to senior leadership and champion lifecycle as a key business driver.

Requirements

• 15+ years of experience in lifecycle, CRM, or digital marketing within direct-to-consumer digital subscription or streaming businesses.
• 8+ years of experience managing global teams and large budgets.
• Experience creating end-to-end strategies for customer journeys and lifecycle marketing.
• Experience with Braze or similar platforms, utilizing advanced features for scale, efficiency, and personalization.
• Experience driving subscriber growth through AVOD or freemium models.
• Experience working in globally matrixed organizations with team collaboration and partner understanding.
• Global experience managing localized campaigns across multiple regions.
• A genuine interest in anime, entertainment, or fan-focused brands to promote authentic engagement.
• Bachelor's or Master's degree in Marketing, Business, or a related field.

Nice to Have

• Experience with team collaboration and partner understanding in globally matrixed organizations.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related field.

Benefits & Perks

• Salary plus performance bonus earning potential, paid annually.
• Flexible time off policies.
• Medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account (HSA) program.
• Health care and dependent care FSA.
• 401(k) plan with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance and pet-friendly offices.