Director, Lifecycle Marketing, Regional Engagement

About the Role

Key Responsibilities

• Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities.
• Oversee and mentor a team of Regional Managers covering EMEA, US, LatAm, and APAC, fostering a collaborative environment and providing strategic guidance.
• Oversee regional performance of title marketing programs, analyzing metrics related to content consumption, viewer engagement, and fan sentiment.
• Serve as the main liaison between global content, product, brand, performance marketing, and regional teams to foster cross-team collaboration.
• Work with content strategy teams to understand upcoming titles and identify regional content preferences.
• Guide regional teams to ensure marketing communications are culturally relevant, linguistically accurate, and emotionally resonant.
• Collaborate on and oversee regional budget allocations for title marketing, ensuring efficient spending.
• Stay up to date with industry trends, competitor activities, and marketing technologies to foster continuous improvement.

Requirements

• 15+ years of progressive experience in marketing leadership roles, focusing on content, title, or entertainment marketing within a global context.
• 8+ years of experience leading regional or global teams, with a track record of developing talent and promoting high-achieving teams.
• Industry experience working in streaming, entertainment, or digital media.
• Demonstrated experience in global-to-local marketing strategy, adapting campaigns for diverse international markets (specifically EMEA, US, LatAm, and APAC).
• Expertise in transforming complex data into strategic insights for regional decision-making.
• Experience engaging and influencing executives across departments and regions, balancing global priorities with regional nuances.
• A genuine interest in anime, entertainment, or fan-focused brands.

Nice to Have

• Experience with content marketing, title marketing, or entertainment marketing within a global context.
• Experience in managing budgets and understanding of marketing technologies.
• Ability to foster a culture of continuous improvement and experimentation.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related field.

Benefits & Perks

• Salary plus performance bonus earning potential, paid annually.
• Flexible time off policies.
• Medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account (HSA) program.
• Health care and dependent care FSA.
• 401(k) plan with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance and pet-friendly offices.