Director, Lifecycle Marketing, Regional Engagement

About the Role

Key Responsibilities

• Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities, ensuring campaigns are localized and amplified across regions.
• Oversee and mentor a team of Regional Managers covering EMEA, US, LatAm, and APAC, fostering a collaborative environment and providing strategic guidance.
• Analyze regional performance metrics related to content consumption, viewer engagement, and fan sentiment to identify best practices and areas for improvement.
• Serve as the main liaison between global content, product, brand, performance marketing, and regional teams to foster cross-team collaboration and clarity of execution.
• Work with content strategy teams to understand upcoming titles, identify regional content preferences, and adapt marketing approaches accordingly.
• Guide regional teams in ensuring all title marketing communications are culturally relevant, linguistically accurate, and emotionally resonant.
• Collaborate on and oversee regional budget allocations for title marketing, ensuring efficient spending and maximizing investment value.
• Stay up to date with industry trends, competitor activities, and marketing technologies to foster continuous improvement and innovation within regional teams.

Requirements

• 15+ years of progressive experience in marketing leadership roles, focusing on content, title, or entertainment marketing within a global context.
• 8+ years of experience leading regional or global teams, with a proven track record of developing talent and promoting high-achieving teams.
• Industry experience in streaming, entertainment, or digital media.
• Experience in global-to-local marketing strategy, adapting campaigns for diverse international markets such as EMEA, US, LatAm, and APAC.
• Expertise in transforming complex data into strategic insights to guide impactful decisions across multiple regional markets.
• Ability to engage, influence, and unify executives across departments and regions, balancing global priorities with regional nuances.
• A genuine interest in anime, entertainment, or fan-focused brands to promote authentic engagement.
• Bachelor's or Master's degree in Marketing, Business, or a related field.

Nice to Have

• Experience working in streaming, entertainment, or digital media industries.
• Strong understanding of regional cultural sensitivities and localization practices.
• Experience managing budgets and overseeing marketing campaigns at a regional or global level.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related field.

Benefits & Perks

• Salary plus performance bonus earning potential, paid annually.
• Flexible time off policies.
• Comprehensive medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account (HSA) and FSA programs.
• 401(k) plan with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance and pet-friendly office locations.