Director, Marketing

About the Role

Key Responsibilities

• Owns and protects the Fortified Brands Company brand, ensuring consistency across all communications and public materials in alignment with company branding objectives.
• Serves as the decision-maker and P&L owner for Marketing, overseeing agencies, partners, and the marketing functions across all Fortified Brands businesses.
• Collaborates with the President, Private Equity Firms, Board of Directors, key stakeholders, and Product Directors to develop and execute cohesive brand and product marketing strategies.
• Works with General Managers to define and enact go-to-market strategy for new products, defining target markets and customer segments to drive demand and growth.
• Oversees integrated marketing campaigns across advertising, PR, web, email, social media, and direct mail to create demand and build brand visibility.
• Aligns marketing strategy with product and service delivery goals using tools like Wrike, FDP, and other product development methodologies.
• Guides annual business planning and portfolio management efforts to drive measurable sales growth.
• Researches industry trends, customer feedback, and competitor activity to inform marketing strategy and executive decisions.
• Oversees creation and maintenance of sales and promotional materials, including brochures, videos, photography, and animations.
• Manages vendor and agency relationships for creative execution, samples, collateral, displays, and other marketing materials.
• Coordinates planning and execution of tradeshows, conferences, and events including promotion, logistics, and budgets.
• Develops and tracks lead generation strategies, partnering with the Customer Experience & Revenue Enablement Team to optimize CRM utilization.
• Defines and monitors key performance metrics to measure marketing impact and ROI.
• Manages the annual marketing budget in alignment with company goals.
• Owns customer rewards and loyalty programs as well as co-op program design and administration.
• Leads marketing team development, including staffing, coaching, and retention of high-performing talent.
• Oversees marketing strategy and execution for all Fortified Brands divisions and sub-companies.

Requirements

• Bachelor's degree in marketing, business, or related field required; MBA preferred.
• Minimum of 10 years in marketing, branding, advertising, and/or agency management roles.
• Minimum of 2 years in a direct management role.
• Minimum of 5 years in related industry experience preferred, including retail box stores.
• Solid understanding of marketing fundamentals such as market needs, structure, and drivers.
• Demonstrated success translating knowledge of consumer and customer needs, attitudes, and behaviors into communication strategies.
• Proven experience in budgeting, strategic planning, and developing short- and long-term business strategies.
• Strong critical thinking and problem-solving skills with a proactive approach.
• Excellent communication skills, including written, verbal, and presentation abilities.
• Proficient in Microsoft Office Suite, desktop publishing, graphic design, multimedia marketing tools, and project management platforms such as Wrike.
• Skilled in CRM systems such as Salesforce.
• Willingness to travel up to 25%.
• Ability to perform each essential duty satisfactorily.

Nice to Have

• Experience overseeing integrated marketing campaigns across multiple channels (digital, print, PR, social media).

Qualifications

• Bachelor's degree in marketing, business, or related field
• MBA (preferred)
• Minimum of 10 years in relevant roles
• Minimum of 2 years in management
• Experience in related industry and retail box stores (preferred)

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance