Director, Marketing

WebMD

Newark, NJ

Full Time

Director

120k-130k

5 days ago

Job Description

About the Role

As a Director, Audience Engagement for our LiveBusiness Unit, you will be an integral member of the audience engagement team responsible for registrations, engagement metrics, and growth for live in-person attendees. You will orchestrate, optimize, and oversee marketing strategies to achieve goals for live programs, with a focus on the oncology space. The role requires strong event experience, project management, data management, analytical, communication, leadership, and problem-solving skills. The ideal candidate must be proactive, detail-oriented, and capable of forming effective working relationships across teams while managing time effectively during busy sales cycles.

Key Responsibilities

Create and execute omni-channel marketing strategies to drive traffic and engage audiences for healthcare professional live events.
Implement and monitor marketing campaigns to meet attendee, registration, and revenue goals.
Implement growth strategies in the oncology space, identify partner opportunities, and support brand elevation in a competitive marketplace.
Liaise between external and internal stakeholders (e.g., Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, SalesOps) to create and communicate audience and member plans, forecasting, and client solutions.
Adopt and utilize Salesforce/ExactTarget marketing automation tools to manage and optimize campaign performance.
Collaborate with the product management team to project and track program performance related to registration and traffic.
Partner with Data Analytics to analyze user site behavior for persona development, marketing communication, and actionable insights.
Coordinate with teams to execute tactics within marketing plans for sold activities, including developing timelines, optimizing email and e-newsletter tactics, and working with social media specialists.
Track and analyze program performance using platforms like ExactTarget, Aventri, and virtual platforms to provide insights on user engagement.
Create and share reports on channel performance to update stakeholders and inform business decisions.

Requirements

10 years of events marketing experience in multi-channel marketing.
BA/BS in marketing is preferred.
Knowledge of the CME landscape as it relates to the healthcare industry and direct-to-physician marketing.
Exceptional in-person marketing strategy and campaign management skills.
Experience with web analytics including engagement and marketing channels (such as Adobe Omniture).
Proactive and detail-oriented with strong multitasking abilities in a fast-paced environment.
Excellent teamwork, written, and verbal communication skills.
Strong organizational, operational, analytical, and project management skills.
Ability to communicate data-driven analysis across departments.
Advanced skills in MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint, and presentation skills.
Working knowledge of HTML.

Nice to Have

Experience with web analytics tools like Adobe Omniture.
Experience with HTML.

Qualifications

10 years of events marketing experience in multi-channel marketing.
BA/BS in marketing (preferred).

Benefits & Perks

Health Insurance (medical, dental, and vision coverage).
Paid Time Off (including vacation, sick leave, and flexible holiday days).
401(k) Retirement Plan with employer matching.
Life and Disability Insurance.
Employee Assistance Program (EAP).
Commuter and/or Transit Benefits (if applicable).
Eligibility for specific benefits may vary based on job classification, schedule, work location, and employment length.