Director, Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company priorities to increase sales across the direct and distribution channels of medical and dental markets.
• Lead cross-functional collaboration with other functions primarily including Sales, Finance, and Customer Service to ensure marketing initiatives are integrated, aligned, and outcome-driven.
• Proactively collaborate with channel partners in establishing shared vision and priorities, and aligning teams to set and achieve realistic goals and work plans.
• Develop, prioritize and refine the company's market segmentation and customer targeting strategies, supported by clearly identified value propositions and competitive advantages.
• Establish clear goals, performance metrics, and a culture of accountability to ensure team focus, execution, and continuous improvement.
• Build, mentor, and lead a high-performing marketing team across upstream, downstream, digital, and product development disciplines.
• Help define and lead Voice of Customer (VOC) initiatives and market research to uncover insights that shape product strategy and innovation.
• Collaborate with product teams to develop and launch differentiated solutions grounded in customer needs and market demand.
• Create compelling business cases, positioning strategies, and pricing models that support adoption and profitability.
• Lead go-to-market execution and product launches, ensuring alignment of messaging, timing, and operational and regulatory requirements.
• Align with the go-to-market needs of the Sales team in the development of sales enablement tools and training resources.
• Oversee development and management of a digital marketing strategy including SEO/SEM, email, social media, web properties, and sales automation.
• Ensure a unified and compelling brand presence across all touchpoints, reinforcing the company's mission and market leadership.
• Track and analyze marketing performance metrics, leveraging data to optimize campaigns and inform strategic decisions.
• Manage the marketing budget effectively, ensuring smart investment allocation and measurable ROI.
• Maintain compliance with healthcare regulations and marketing standards, ensuring all initiatives meet industry requirements.

Requirements

• Proven experience leading and driving integrated marketing in a growth-oriented environment.
• History of previous healthcare marketing experience in regulated environments.
• Detail-oriented with strong analytical, communication, organizational, and verbal skills.
• Extensive hands-on experience with the development and deployment of go-to-market plans.
• Excellent leadership, communication, and interpersonal skills, with the ability to build strong relationships with cross-functional teams.
• Outstanding presentation and public speaking skills.
• Ability to interpret and act on financial information and external trends that contribute to business profitability.
• Strategic thinker with a hands-on approach to problem-solving and the ability to balance short-term needs with long-term goals.
• Experience managing complex projects, developing timelines, budgets, and responsibilities.
• Minimum of 10+ years of experience in healthcare marketing leadership roles, including upstream, downstream, and digital marketing.
• Experience working in a regulated environment.

Nice to Have

• Master's degree or global equivalent in a related discipline.

Qualifications

• Typically, a bachelor's degree or global equivalent in related discipline.

Benefits & Perks

• Medical, Dental and Vision Coverage
• 401K Plan with Company Match
• FTO (Flexible Time Off)
• Work Life Assistance Program
• Educational Benefits