Director - Marketing

About the Role

Key Responsibilities

• Drive website upgrades, SEO strategy, and social media (LinkedIn, Instagram) to attract regional talent and humanize the brand.
• Modernize office branding and onsite communication through digital signage, dashboards, and visual storytelling.
• Boost internal engagement by integrating social content with communication tools like app alerts and data visualizations.
• Lead localized campaigns that highlight community connection and store performance across 28+ locations.
• Oversee creative strategy and execution for traditional media (billboards, radio, TV) with ROI tracking and message rotation.
• Manage digital presence through Google Business Profiles, localized social channels, and hyperlocal platforms like Nextdoor and Facebook Groups.
• Drive high-volume content strategy (3-4 daily videos) across TikTok, Instagram, X, and Nextdoor, showcasing behind-the-scenes, chef features, and food prep.
• Lead paid media efforts (Google Ads, Meta, retargeting) with a focus on conversions and continuous optimization.
• Manage website development and content integration, prioritizing UI/UX, API connectivity, and dynamic media.
• Turn performance metrics into actionable visual reports and dashboards to guide decision-making across brands.
• Align creative campaigns with real-time sales data, competitive insights, and recovery strategies.
• Inspire and coach others to adopt a fast-paced, high-output creative mindset.

Requirements

• Proactive and self-directed, with a passion for sparking internal engagement and scaling content velocity.
• Understanding of franchise/local marketing dynamics and activation of community channels.
• Fluency in both organic and paid social strategy and ability to scale video-first storytelling.
• Proven ability to challenge norms and drive bold, boundary-pushing ideas that energize teams and audiences.

Nice to Have

• Restaurant/hospitality experience.
• Experience with employer branding campaigns spanning digital and physical environments.
• Experience with sales enablement tools, branding audits, or marketing operations.
• Strong creative portfolio and history of leading internal culture campaigns or content.
• Builder mindset and ability to thrive in zero-to-one environments.
• Adaptability, collaboration, storytelling, visionary thinking, faithfulness, giving spirit, humility, reflection, discipline, and excellence.

Qualifications

• Experience with digital marketing, social media, and traditional media channels.
• Ability to develop and execute marketing strategies across multiple brands and platforms.

Benefits & Perks

• Competitive salary of $7,750 per month.
• Immediate PTO eligibility.
• 8 holidays per year.
• Flexible schedule.
• Meal discounts.
• 401K match.
• Company-paid life insurance.
• Community involvement opportunities.