Director Marketing

About the Role

Key Responsibilities

• Develop and lead an engaged and high performing team, and implement process methodology and infrastructure that delivers repeatable success.
• Develop and implement marketing strategies tailored to the US market to increase brand awareness, enhance thought leadership, and generate qualified leads.
• Analyzing country- and region-specific market trends, competitive activities, and customer needs to inform marketing initiatives and content customization.
• Gather and interpret market intelligence to refine positioning and messaging to ensure WuXi AppTec remains competitive and relevant in the region.
• Manage the creation and execution of high-value content in collaboration with China/EU Marketing teams, including determining the appropriate mix of materials, optimizing content for local languages, and overseeing paid and organic marketing campaigns.
• Leverage data analytics and digital marketing to optimize the customer journey, improving engagement and conversion rates.
• Manage the promotion of conferences and events, secure speaking opportunities at key industry events, and track key performance metrics monthly.
• Continuously test, refine, and report on marketing strategies to ensure initiatives remain effective and aligned with evolving market dynamics, driving maximum impact in the US.
• Perform other duties as required.

Requirements

• Bachelor's degree in marketing, business, life sciences, or a related field; advanced degree preferred.
• 10+ years of strategic multi-channel marketing experience, preferably in the life sciences, CRO, or pharmaceutical industry, with a focus on international markets.
• Strong communication and collaboration skills, with experience working in a cross-functional, international environment.
• Strong people management skills and leadership; understanding of different cultures.
• Knowledge and evidence of understanding and executing strategic marketing versus marcomm activities.
• Fluency in English required; Bilingual is a plus.
• Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce).
• Ability to analyze data and translate insights into actionable marketing strategies.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
• 20% travel required.

Nice to Have

• Bilingual skills are a plus.

Qualifications

• Bachelor's degree in marketing, business, life sciences, or a related field.
• Advanced degree preferred.
• 10+ years of relevant marketing experience.