Director, Marketing

The Core Institute

Royal Palm Beach, FL

Full Time

Director

14 days ago

Job Description

About the Role

Center for Bone & Joint Surgery of the Palm Beaches is a multi-location medical practice devoted to the diagnosis and treatment of injuries and diseases of the body's musculoskeletal system. Our locations feature a staff of highly trained orthopedic surgeons, each with a specific area of expertise. We offer a team approach to care and provide a variety of services on campus, including on-site X-ray, MRI, physical therapy, and aquatic therapy. As we continue to grow, we are seeking a Director, Marketing to lead our marketing efforts and support organizational growth.

Key Responsibilities

Design, implement and facilitate the annual marketing plan for the organization including the marketing budget
Ensure adherence to budgets
Develop and conduct market opportunity analysis including environmental, competitor, customer, industry & dynamic and strategic change
Manage internal and external brand awareness, including print and online materials
Manage external vendors who assist in marketing efforts
Develop business case deliverables for executive-level presentations to achieve buy-in for strategic recommendations
Develop, measure and report on key success metrics for marketing initiatives
Communicate strategies, establish policy guidelines, and build relationships with partners
Identify resources that maximize internal and external communications
Ensure timely delivery of all projects to leadership and partners
Oversee strategy for patient growth
Interpret and address public concerns strategically
Prepare materials, research, and perform other duties in support of marketing efforts
Ensure adherence to brand guidelines and brand integrity