Director, Marketing Analytics & Insights

About the Role

Key Responsibilities

• Identify current and long-term market research needs aligned with brand strategy
• Develop comprehensive market research plans using appropriate qualitative and quantitative methodologies
• Design, execute, and analyze market research studies; deliver clear, actionable insights and strategic recommendations
• Serve as subject matter expert on brand-specific market insights and historical data
• Leverage syndicated and secondary data sources for performance measurement and strategic analysis
• Compile and present comprehensive insights stories from diverse data sets
• Collaborate with internal Analytics & Insights teams to address cross-functional analytical needs
• Manage external vendors, ensuring compliance with business objectives, regulatory requirements, and data integrity
• Coordinate cross-functional planning sessions; influence brand strategy with data-driven recommendations
• Maintain strict adherence to budget and internal approval processes for market research activities

Requirements

• Bachelor's degree required; advanced degree preferred
• Minimum 10 years of experience in a large corporate pharmaceutical marketing environment, specifically focused on market research
• Demonstrated expertise in supporting pharmaceutical brand marketing research
• Deep knowledge of qualitative and quantitative research methodologies
• Strong understanding of regulatory and ethical standards in pharma research and data protection
• Highly proficient in Microsoft Office (PowerPoint, Outlook, Word, Excel)
• Proven ability to synthesize insights across multiple data streams and deliver clear business recommendations
• Strong collaboration and communication skills; able to lead without authority
• Must be able to start immediately and work during Eastern Time Zone business hours
• U.S. candidates only
• Availability during standard Eastern Time Zone business hours

Nice to Have

• Experience in cardiology or primary care (cardiac and/or diabetic conditions)

Qualifications

• Bachelor's degree (advanced degree preferred)

Benefits & Perks

• Remote position with flexible location within the U.S.
• Strong opportunity for contract extension based on performance and business needs