Director, Marketing and Fan Engagement

About the Role

Key Responsibilities

• Plan, direct, and execute game production efforts for women's basketball and women's volleyball including creating game scripts, music/band promotions, videoboard content, cheer/mascot, and on-court presentations.
• Enhance enthusiasm for the department and awareness of all sports programs at Marquette University.
• Supervise student employees for the marketing department.
• Work with Associate AD of Marketing and Sales to develop ads for external and internal publications on campus and in the community.
• Assist with creation of design elements, including print collateral, social media graphics, and other design pieces for the department.
• Staff special promotions events both on and off campus to support community outreach initiatives.
• Coordinate on-campus activation methods to promote upcoming games and increase exposure of Marquette Athletics.
• Implement effective marketing of promotions and events via all channels and media, such as GoMarquette.com, social media, print, electronic media, and the Marquette Gameday app.
• Manage athletics e-blasts, including newsletters, ticket promotions, week-of emails, and game day text alerts.

Requirements

• Bachelor's degree in a related field, e.g., Marketing.
• Work experience in college marketing.
• Strong background and knowledge of relevant market analysis and promotional strategies.

Nice to Have

• 2-3 years minimum work experience.
• Proficiency in Microsoft Excel and other MS Office tools.
• Familiarity with Ticketmaster and Archtics Department.

Qualifications

• Bachelor of Marketing or related degree.
• Senior level experience preferred.

Benefits & Perks

• Marquette University offers a rich and competitive Total Rewards package including medical, dental, vision, 403(b) with up to 8% university match, generous time off, and tuition benefits for employees, spouses, and dependents with no payback requirement.