Director, Marketing & Fan Experience

About the Role

Key Responsibilities

• Develop and execute integrated annual marketing plans to support ticket sales, retail, and special events.
• Manage media buying strategy across digital, print, radio, TV, and out-of-home platforms.
• Coordinate all cross-departmental marketing initiatives, timelines, and project management systems.
• Ensure consistent brand messaging across all internal and external communications.
• Oversee all content creation and platform strategy, including social media, website, email marketing, and podcast.
• Set creative direction for all campaigns, ensuring alignment with brand tone and visual identity.
• Collaborate with design and video teams to deliver compelling content and storytelling across platforms.
• Manage the content calendar to support key initiatives, player storylines, and community engagement.
• Strategize and oversee all in-game entertainment elements, including promotional theme nights, mascot programs, and gameday activations.
• Lead efforts to grow and diversify the Bulls' fan base through targeted fan clubs, family programs, and community-driven campaigns.
• Ensure fan-facing programs are inclusive, accessible, and designed to increase both attendance and loyalty.
• Partner with Ticketing, Sponsorship, and Retail teams to develop campaigns, assets, and packages that drive sales.
• Work closely with business intelligence to analyze data and optimize marketing performance.
• Track KPIs related to attendance, engagement, conversions, and sales across marketing channels.
• Direct and mentor a diverse marketing team, including social media, creative, game production, and media relations professionals.
• Foster a high-performance culture of accountability, innovation, and collaboration.
• Align internal team structures and workflows with long-term organizational goals.

Requirements

• 7+ years of progressive experience in marketing, preferably in sports, live entertainment, or media.
• Demonstrated success in leading integrated marketing strategies that drive measurable business results.
• Experience managing creative, digital, and fan experience teams.
• Proven ability to translate audience insights and performance data into actionable strategy.
• Excellent project management and organizational skills, with the ability to lead multiple complex initiatives simultaneously.

Nice to Have

• Strong working knowledge of marketing platforms and tools, including email, web CMS, analytics tools, and paid digital media.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign).
• Experience with fan data platforms like StellarAlgo or Fan Compass a plus.
• Deep knowledge of social media platforms, algorithms, and trends.
• Understanding of baseball or sports culture and the fan experience, including MLB/MiLB integration.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing is required.

Benefits & Perks

• Competitive salary based on experience.
• Benefits package including comprehensive health insurance plan options, vision and dental insurance, company sponsored life insurance, and numerous voluntary benefit options such as legal plans, pet insurance, and discounted home and auto insurance.
• 401K with company match.
• Generous paid time off and 9 paid company holidays.
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.