Director, Marketing Automation (Remote)

Cengage Learning

Virginia Beach, VA

Full Time

Director

138k-160k

5 days ago

Job Description

About the Role

We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. We recognize the value of diverse perspectives and strive to create an inclusive workplace where employees of all backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

Key Responsibilities

Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
Implement testing and optimization strategies to improve campaign performance and ROI.
Monitor deliverability, subscriber health, and platform performance.
Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
Develop documentation, training programs, and onboarding materials to upskill internal teams.
Serve as the point of contact for issue resolution and platform health monitoring.

Requirements

7+ years in marketing automation, with 3+ years in a leadership role.
Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
Proven success in designing scalable architectures and integrating Salesforce Data Cloud.
Strong understanding of relational data models, segmentation, and audience management.
Excellent communication and project management skills.
Ability to translate technical concepts for non-technical stakeholders.

Nice to Have

Salesforce Marketing Cloud Email Specialist certification.
Marketing Cloud Administrator or Consultant certification.

Qualifications

Educational background is not explicitly specified, but extensive experience in marketing automation and Salesforce Marketing Cloud is required.

Benefits & Perks

Comprehensive and rewarding Total Rewards package.
Base pay range of $138,200.00 - $160,000.00 USD.
Incentive compensation program beyond base pay.

Working at Cengage Learning

Our culture values inclusion, engagement, and discovery. We are committed to creating an inclusive workplace that empowers employees of all backgrounds to voice their ideas and bring their authentic selves to work. We support diversity and strive to ensure all employees feel valued and included.

Apply Now