Director Marketing - B2B Innovation and Enablement

About the Role

Key Responsibilities

• Develop and execute the vision and roadmap for B2B Innovation and Enablement aligned with organizational business goals.
• Lead teams in identifying and prioritizing high-value marketing initiatives and support innovation, effectiveness, and value delivery.
• Establish strategic goals, define KPIs, and develop enablement strategies aligned with business objectives and revenue growth.
• Oversee gathering and analysis of market intelligence to inform strategy and execution.
• Manage creation, curation, and administration of relevant content to support value messaging and ROI business cases.
• Oversee development and implementation of frameworks and processes to improve value delivery and monitor outcomes.
• Facilitate alignment of strategies, messaging, and execution between marketers and stakeholders for effective operations and GTM launches.
• Design and implement training programs to enhance skills and promote continuous learning.
• Identify and address challenges to ensure marketing efforts meet business expectations and refine operations based on customer feedback.
• Work with marketing leaders to select, deploy, and manage technology solutions that streamline processes.
• Ensure marketing operations are effective, adhere to budgets and timelines, and promote best practices in program management and automation.
• Track and evaluate performance metrics, identify skills gaps, and provide insights for improvement.
• Supervise and mentor enablement professionals, fostering accountability, continuous learning, and collaboration.

Requirements

• 10+ years of experience in marketing enablement, program management, or related strategic operations.
• Demonstrated ability to lead cross-functional teams and achieve measurable outcomes.
• Experience with marketing methodologies, platforms, tools, and go-to-market practices.
• Knowledge of agile methodologies and tools.
• Strong leadership and team management skills.
• Familiarity with objective-setting frameworks and value scorecards.
• Advanced proficiency with roadmaps and reporting tools.
• Ability to develop high-impact executive presentations and communicate complex information effectively.
• Understanding of business operations and strategic decision-making.

Nice to Have

• Skill in marketing tools such as Adobe, Marketo, Salesforce, and data analysis/reporting tools.
• Experience in road mapping and using data analysis platforms for strategic insights.
• Background in both B2B and B2C marketing, including attribution modeling, content management, and lead scoring.
• Strong analytical and problem-solving capabilities.
• Effective communication, interpersonal, and relationship-building skills.
• Ability to function efficiently in a fast-paced environment.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing and strategic operations is required.

Benefits & Perks

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution
• Salary range from $132,200 to $226,600 annually
• Work environment that challenges and provides clear development pathways