Director, Marketing Cloud Operations

About the Role

Key Responsibilities

• Manage a team involved in day-to-day campaign operations with an understanding of CRM platforms, especially Salesforce Marketing & Data Cloud.
• Serve as internal expert on campaign execution within SFMC platform for CRM communications.
• Guide and build high-performance, scalable segmentation and journeys on SFMC & SF Data Cloud platform.
• Lead campaign execution discussions, develop work effort estimates, and present solutions for campaign setup.
• Unlock new features, technologies, and capabilities to enhance customer experience and drive efficiency.
• Provide technical guidance on journeys, automation studio, mobile studio, personalization (interaction studio), email studio for campaigns.
• Build, update, and maintain data models, manage subscribers in SFMC & SFCDP for outbound communications.
• Lead team in development of multi-channel campaigns and journeys in Salesforce Marketing Cloud, providing guidance on setup, maintenance, and support.
• Translate campaign strategy and requirements into solution blueprints.
• Troubleshoot and perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns.
• Proactively identify data discrepancies and resolve data issues.
• Collaborate with marketers, product teams, engineering teams, and data teams to determine CRM campaign requirements.
• Develop use-cases and prioritize stories with internal teams to ensure on-time campaign deployment.
• Lead team in quality assurance to ensure campaigns are error-free and user experience is optimal.
• Lead campaign intake, gather requirements, and work collaboratively with stakeholders for seamless solutions.
• Develop technical expertise in broader CRM tools used by the team.

Requirements

• BS degree in a technical field such as Computer Science, Software Engineering, Information Systems or equivalent in years of experience.
• At least 15 years of total related experience.
• 7+ years of leading a team involved in campaign execution and operations.
• 7+ years of extensive experience as the Salesforce Marketing Cloud campaign execution expert.
• 7+ years of expertise in writing complex SQL and ETL development with experience processing large datasets.
• 5+ years of large-scale corporate SFMC, SFCDP platform development and maintenance.
• Demonstrated expertise in data modeling and complex audience segmentation.
• Expertise in building communications (emails, push, in-app, SMS) in SFMC.
• Experience with end-to-end campaign execution including building journeys, automations, data extensions, and queries.
• Must be detail-oriented with an eye for overall user experience.
• Extensive hands-on experience with Redshift or other databases.
• Salesforce Marketing Cloud certifications preferred.

Nice to Have

• Experience with Salesforce CDP/Data Cloud.

Qualifications

• Bachelor's Degree in engineering, math, computer science, information technology or related discipline.

Benefits & Perks

• Medical, dental, and vision insurance.
• 401(k) with a company match.
• ESP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
• Mental wellness and financial wellness programs.
• Fertility benefits, parental leave, pet insurance, supplemental life insurance.
• Company-paid short-term and long-term disability.