Director Marketing Communications

About the Role

Key Responsibilities

• Lead the development and execution of Landstar's brand strategy, ensuring alignment with go-to-market initiatives to fulfill the company's brand promise.
• Cultivate and maintain strong relationships with key business units, driving continuous refinement and communication of value propositions.
• Oversee initiatives to improve and elevate Landstar's brand reputation, ensuring a positive public perception and brand image.
• Lead and inspire cross-functional teams to establish a unified and consistent voice for Landstar, ensuring alignment across all communication channels.
• Evaluate, recommend, and implement communication tools and applications to enhance organizational consistency and efficiency in messaging.
• Drive cost-reduction initiatives and identify opportunities to increase the value derived from existing products and services.
• Collaborate with senior leadership to align communication strategies with overall business goals and objectives.
• Oversee the marketing communication team, ensuring effective execution of strategies and initiatives in line with company goals.
• Establish and enforce project management best practices, ensuring the timely and efficient delivery of marketing projects.
• Mentor, develop, and inspire team members to meet and exceed Landstar's high standards of excellence, fostering a culture of continuous improvement and high performance.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 10 years B2B experience in marketing communications.
• Strong understanding of brand strategy and reputation management.
• Proficiency in project management and process improvement.
• Excellent cross-functional leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Knowledge of brand framework and aligning marketing with corporate and sales strategies.
• Ability to work collaboratively with diverse teams.
• Strategic thinking and problem-solving abilities.

Nice to Have

• Advanced degree (e.g., MBA, Master's in Marketing, etc.).
• 10 years of experience at the Director level or above.
• 2 years of experience managing remote teams.