Director, Marketing

About the Role

Key Responsibilities

• Lead the development of comprehensive marketing strategies, approve campaign initiatives, and evaluate ROI across advertising channels.
• Conduct market analysis to uncover new customer segments, assess product demand, and evaluate the effectiveness of current marketing efforts.
• Perform market research, sales forecasting, and strategic planning to support brand and departmental profitability.
• Collaborate with executives and sales teams to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Compose, develop, and evaluate video and marketing content for internal and external purposes.
• Manage promotional activities, events, and trade shows, including participating and soliciting feedback from sales teams.
• Build an event strategy that enables prospect engagement and generates leads.
• Negotiate contracts for services needed to execute marketing strategies.
• Design and execute creative external communications and inbound marketing programs to align with organizational objectives and build brand and culture.
• Partner with executive leadership to shape and deliver brand development, messaging, and events.
• Test and evolve lead nurturing tactics, and continuously improve processes to enhance service and support.

Requirements

• Proven experience leading marketing teams and executing successful campaigns.
• Proficiency with marketing automation and CRM platforms, including HubSpot Marketing Hub and Salesforce Marketing Cloud.
• Strong project management, multitasking, and decision-making capabilities.
• Metrics-driven mindset with a strong sense of creativity.
• Expertise in online marketing and social media strategy.
• Demonstrated success in developing and executing multi-channel marketing strategies.
• Strong analytical skills with proficiency in marketing analytics tools.
• Ability to build relationships and collaborate across all organizational levels.
• Excellent verbal and written communication skills.
• Exceptional organizational skills and attention to detail.
• Ability to create, manage, and monitor budgets effectively.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Solid understanding of B2B marketing channels and processes.
• Effective leadership and team management abilities.
• Bachelor's degree in marketing or related field.
• 8+ years of experience in communications including marketing automation, preferably in a fast-paced, high-growth environment.
• Experience in B2B and/or B2C environments, preferably in Transportation, Logistics, or Finance.

Nice to Have

• Industry experience in Transportation, Logistics, or Finance.

Benefits & Perks

• 100% employer paid medical (single and family coverage) premiums through BlueCross BlueShield of TN.
• Vision and Dental coverage available.
• HSA with $800 annual employer contribution.
• Voluntary Life, Short- and Long-Term Disability.
• 8-week paid family leave.
• Paid time off and 11 holidays (including birthday and floating holiday).
• Paid day off on Veterans Day for Veterans.
• 401(k) with up to 4% employer match.
• Retirement Pay Program.
• Years of Service Cash Incentive.
• Education Reimbursement Program.
• Smart Dollar financial wellness program.