Director, Marketing

About the Role

Key Responsibilities

• Lead the planning, development, and execution of brand strategy and oversee the development of strategic initiative roadmaps based upon a deep understanding of key market opportunities and challenges.
• Serve as a key member of the commercial team and contribute new ideas and approaches to help innovate and accelerate brand growth.
• Lead development of healthcare practitioner (“HCP”) and patient marketing efforts, including market shaping, market research, brand positioning and messaging, advisory boards, HCP and patient programs and campaigns.
• Serve as a subject matter expert for the brand, demonstrate deep knowledge of disease state, treatment landscape, patient journeys, and market trends.
• Align with sales leadership to ensure field alignment with brand strategy as well as for plan of action (POA) and training needs.
• Support the planning process for board of director meetings to ensure accurate and informative brand updates are provided on a quarterly basis.
• Collaborate with market research team to develop primary research plans for the brand and derive insights from direct customer research as well as through interacting with sales, medical, and KOL thought leaders to understand market and customer needs.
• Provide strategic guidance for the development and execution of marketing specific activities related to advocacy partnerships, medical conventions, exhibits and trade shows.
• Provide data, updates, and presentations to internal and external stakeholders to ensure timely understanding, measurement, and evaluation of brand performance, and work collaboratively within the marketing team to modify tactical plans as needed.
• Manage the brand budget to include planning, forecasting, and monthly tracking/reporting to ensure strategic allocation of funds.
• Lead agency partner relationships to ensure strategic alignment on and execution of programs and tactics on time and within budget.
• Ensure all Medical Legal review (MAP) processes are followed, and all programs are compliant with legal guidance and corporate policies.
• Develop and deliver presentations as needed to commercial management and other internal groups.

Requirements

• Bachelor's degree from an accredited college or university in marketing, science, or other related area of study is required; advanced degree (e.g. MBA) preferred.
• A minimum of 8-10 years of US commercial experience (sales, sales management, marketing, commercial strategy).
• A minimum of 5-7 years of US marketing experience in the biotech/pharmaceutical industry with a focus on rare disease.
• Background in rare disease healthcare and HCP marketing required.
• Experience collaborating with Patient Services and Patient Advocacy required.
• Strong understanding of and hands-on experience in managing workflow through legal and regulatory promotional review process.
• Demonstrated understanding of FDA regulations and guidance regarding advertising and promotion of prescription drug and biologic products.
• Highly analytic and curious thinker, with a strong ability to derive actionable insights from multiple and complex data sources.
• Proven record of sales and marketing success in target therapeutic area.
• High proficiency in PowerPoint and Excel.
• Natural problem solver who thrives in a fast-paced, entrepreneurial environment.
• Leadership skills, Initiative, Strategic Thinking, Forward-Thinking Mindset, Adaptability, Professionalism, Interpersonal skills, Teamwork & Collaboration, Written and Verbal Communication skills, Organizational skills.

Nice to Have

• Advanced degree (e.g., MBA).

Qualifications

• Bachelor's degree in marketing, science, or related area.
• 5-7 years of US marketing experience in biotech/pharmaceutical industry with focus on rare disease.

Benefits & Perks

• Eligibility for bonus and equity.
• Multiple paid time off benefits.
• Various health insurance options.
• Retirement benefits.
• Additional elements to be provided at the time of offer.