Director Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive brand strategy that advances the health system's mission and drives brand awareness, preference, and loyalty.
• Lead the development of human-centered, insight-driven creative campaigns that resonate with diverse audiences across digital, social, and traditional channels.
• Oversee performance marketing initiatives, using data and insights to optimize campaigns and achieve measurable results.
• Provide strategic leadership to cross-functional teams, fostering collaboration between creative, digital, and communications teams.
• Build and mentor a high-performing marketing team, inspiring innovation and accountability.
• Serve as a persuasive presenter and thought leader, confidently delivering marketing strategies and results to senior leadership and external stakeholders.
• Establish KPIs and monitor marketing performance, making data-driven recommendations for continuous improvement.
• Ensure brand consistency across all touchpoints, maintaining alignment with the organization's values and goals.

Requirements

• Strong understanding of digital marketing, social media platforms, and content creation for both online and offline channels.
• Exceptional organizational, problem-solving, and communication skills (verbal and written).
• Bias for action; ability to manage multiple projects in a fast-paced, deadline-driven environment, while effectively managing multiple priorities and stakeholders.
• Demonstrated success in leading human-centered, creative marketing campaigns with measurable business impact.
• Proficiency in Project Management tools (Asana), Asset Management Tools; Microsoft Office: Word, Excel, PowerPoint, Teams, SharePoint, and Outlook.
• Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree preferred.
• 10+ years of experience in marketing leadership roles, with a proven track record of developing and executing brand strategies.
• Strong leadership skills with experience in building and managing high-performing teams.
• Experience collaborating with creative, content, and marketing teams to drive efficient production processes.
• Experience in healthcare, non-profit, or mission-driven organizations is a plus.

Nice to Have

• Understanding of healthcare marketing principles and patient-first approaches.
• Experience in healthcare, non-profit, or mission-driven organizations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• Master's degree preferred
• 10+ years of experience in marketing leadership roles