Director, Marketing - Live & Collect

Fanatics

New York, NY

Full Time

Director

155k-193k

about 1 month ago

Job Description

About the Role

Fanatics Collectibles is seeking a strategic and experienced Senior Director/Director of Marketing to serve as a marketing liaison between the Fanatics Live/Collect business and the broader Fanatics Collectibles organization. This role is responsible for leading cross-functional coordination across key marketing functions to ensure that Fanatics Live and Fanatics Collect initiatives are supported and executed efficiently. The leader will oversee key programs, provide direction to integrated teams, and ensure clear objectives, strong collaboration, and a collector-first approach across all brand and product efforts. They will also represent the needs and goals of Fanatics Live/Collect in marketing planning conversations and external collaborations, including league partners and agencies.

Key Responsibilities

Accountable for marketing budget management for Live/Collect Marketing initiatives, collaborating with relevant teams to ensure alignment and effective resource allocation.
Adapt and align strategic Brand/Product Marketing priorities to ensure cohesive execution and shared objectives across both businesses.
Partner with Global Experiential team, agencies, and external partners to define marketing requirements and ensure seamless, high-quality event execution.
Partner with Global Social team to implement integrated social media strategies and campaigns.
Collaborate on content strategy and planning for Fanatics Live/Collect.
Support and execute major initiatives by aligning and activating cross-functional teams.
Serve as a key business partner between Fanatics Live/Collect and Topps stakeholders.
Champion the collector-first perspective across every touchpoint and initiative.

Requirements

10+ years of marketing experience in a high-pace environment with a high-profile brand.
Ability to develop and maintain key relationships.
Ability to work directly with Executive Leadership.
Strong planning, prioritization, budgetary, and project management competencies.
Track record of innovation and delivering results against tight deadlines.
Exceptional verbal and written communication skills, including meeting facilitation and presentation.
Passion for sports and consumer brands, with knowledge of the trading card and collectibles space.