Director, Marketing Measurement

About the Role

Key Responsibilities

• Collaborate closely with the marketing leadership team to establish key performance indicators (KPIs) and measurement frameworks, ensuring alignment with overarching business objectives.
• Evaluate and deploy cutting-edge marketing measurement tools and technologies to augment data collection, analysis, and reporting capabilities in line with industry standards.
• Forge strong partnerships with internal stakeholders to drive consensus on the effectiveness of marketing efforts.
• Develop and deliver compelling reports, dashboards, and presentations that distill marketing performance metrics, actionable insights, and strategic recommendations for senior leadership.
• Drive continuous optimization of marketing strategies and tactics based on data-driven insights, including budget allocation, audience targeting, and campaign messaging.
• Cultivate and empower a high-performing marketing measurement team through mentorship, guidance, and development initiatives.
• Integrate consumer segment analysis, brand perception insights, and consumer value metrics with financial data to quantify the impact of brand building efforts.

Requirements

• Bachelor's degree in mathematics, Marketing, Data Analytics, Applied Statistics, Information Technology, or 7+ years of experience in marketing analytics and campaign measurement.
• 3+ years in people leadership and team member performance.
• Proficient in data analysis and visualization tools such as SQL, Python, Power BI, Amplitude.
• Ability to drive alignment and collaboration across cross-functional teams.
• Expertise in marketing measurement methodologies, tools, and technologies.
• Strong analytical skills with the ability to analyze complex datasets, draw actionable conclusions, and communicate findings effectively.
• Excellent presentation and communication skills, with the capacity to influence and inspire senior leadership.

Nice to Have

• Master's degree in Marketing, Business, Statistics, Economics, or related field.
• 7+ years of experience in marketing analytics and campaign measurement.
• Background in consulting or agency environments supporting enterprise-level marketing analytics.
• Experience mentoring and developing team members.
• Familiarity with the financial services industry.
• Extensive knowledge of supported business domains.
• Experience designing and implementing incrementality testing frameworks.
• Proven success in connecting marketing performance to financial outcomes, including ROI and customer lifetime value.
• Hands-on experience with customer segmentation, brand tracking, and consumer behavior analytics.
• Familiarity with media mix modeling and forecasting techniques.
• Ability to influence cross-functional teams and drive adoption of measurement best practices.

Qualifications

• Bachelor's degree in relevant fields or 7+ years of experience in marketing analytics and campaign measurement.
• 3+ years in leadership roles.

Benefits & Perks

• Support for health and well-being of employees and their families.
• Perks and health benefits that promote peace of mind.
• Opportunities for career growth and working with industry professionals.