Director, Marketing Performance Measurement

About the Role

Key Responsibilities

• Standing up a performance measurement function within Marketing operations to provide transparency into MGO activities and distill campaign efficiency and effectiveness.
• Creating and executing a measurement framework to evaluate all marketing activities, rooted in KPIs and marketing objectives.
• Developing a standardized reporting methodology to measure performance across marketing channels, investment allocations, campaign spend, and MGO team processes.
• Partnering with key MGO and agency stakeholders to standardize and create synergy among all data and analytics initiatives and serve as the source of truth for marketing data.
• Partnering with the Marketing Technology team to shape MGO's data strategy, providing input on data governance, integration, infrastructure, scalability, and agility.
• Evaluating current reporting infrastructure and outputs for MGO from internal and external partners and determining which reports to stop, start, or continue.
• Designing reporting dashboards to visualize performance results in a digestible format for an executive audience.
• Partnering with Marketing Operations to establish a recurring read-out cadence with segment marketers and other key executives, reviewing campaign performance and KPI performance compared to forecast.
• Developing a process for teams to request new dashboards and outputs from Performance Measurement.
• Communicating findings and insights to relevant MGO stakeholders as a trusted subject matter expert.
• Partnering with Research, Analytics, and Measurement to provide channel and media mix optimizations on a post-campaign basis to drive high ROI.
• Collaborating with external measurement partners to deliver detailed and effective measurement, seeking opportunities to innovate and utilize new technologies and industry practices.

Requirements

• Experience managing large, complex data sets and distilling actionable insights for an executive audience.
• Strong data visualization skills with experience building dashboards (e.g., Tableau, PowerBI).
• Deep knowledge of media and advertising and a passion for driving change through data and analytics.
• Exceptional communication skills and ability to work collaboratively across cross-functional teams.
• Experience working with in-house external measurement partners, analyzing inputs, and adapting to reporting methods.
• Ability to collaborate with non-direct reports and work within matrixed organizations.
• Entrepreneurial spirit with the ability to stand up new functions and transform ways of working across an enterprise.

Nice to Have

• In-house experience working with external measurement partners, analyzing inputs and adapting to AT&T reporting methods.
• Experience managing large, complex data sets and distilling actionable insights from them for an executive audience.
• Strong data visualization skillset with experience building dashboards (e.g., Tableau, PowerBI).
• Deep knowledge of media and advertising and passion for driving change through data and analytics.
• Exceptional communication skills and ability to work collaboratively and drive alignment across cross-functional teams.
• Experience working with in matrixed organizations and ability to collaborate with non-direct reports to drive change.
• Entrepreneurial spirit and ability to stand up new functions, transform ways-of-working across an enterprise, and infuse new strategic thinking.

Qualifications

• Experience in marketing analytics, measurement, or related fields.
• Proficiency with data visualization tools such as Tableau or PowerBI.
• Strong understanding of media, advertising, and marketing performance metrics.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident/hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone