Lead Analyst, Customer Analytics

Dentsu International

Full Time

Senior

78k-127k

4 days ago

Job Description

About the Role

This role is remote-friendly. We are looking for a passionate leader and analyst with a problem-solving mindset that is ready to find unique solutions in the marketing industry. Our Analytics Team sits at the center of the agency, powering all aspects of a client's strategy, messaging, content creation, and media activation. This team is driving our client's goals throughout the convergence planning process. The Analytics Team is a collaborative and dynamic group responsible for all aspects of data collection, reporting, and analysis to optimize media and integrate technology, ultimately driving business results. This includes developing and managing methodologies for tracking, identifying, and solving issues, interpreting and presenting campaign results and insights, and working towards a data-driven analysis approach for clients.

Key Responsibilities

Lead meetings with product owners and partners to present media performance results, create measurement plans, KPIs and optimization strategies
Collaborate with multiple team members and stakeholders to successfully capture all their analytics needs, activate them in our proprietary reporting/insights ecosystem and successfully deliver actionable insights to clients
Observe, analyze and report on digital media campaigns and provide recommendations for optimization
Collaborate to develop the creation of tools and techniques to optimize media performance to drive brand consideration and performance of important marketing activities
Lead and coordinate the development and implementation of reporting dashboards
Have the ability to set up appropriate testing scenarios to determine main insights and answers to important business questions
Regularly prepare, present, explain in detail and defend media performance results to internal stakeholders and clients
Develop presentations, overviews, and tactical POVs that will meet and exceed client expectations
Resolve issues, know when to and to whom to escalate
Manage multiple deliverables and transition among them
Promote the data driven decision making culture across the company and with the clients

Requirements

Bachelor's Degree with a concentration in advertising/marketing, business, engineering or statistics/mathematics
4+ years experience as a digital media analyst or specialist in media planning, consumer research, account planning, marketing, or media research
Experience leading technical projects across teams with multiple partners
Very proficient in MS Excel and PowerPoint
SQL Server and/or Tableau experience preferred
Experience with survey development, digital campaign and/or creative analysis (display, mobile, social media, search and/or email) preferred
Experience with web analytics tools or digital creative optimization is a plus (CJA)
Excellent written and verbal communication skills
Prior knowledge of DFA/DCM, DS3, Prisma, media tagging, SQL queries, and other marketing and research friendly tools is preferred
Experience in the B2B industry
Expertise presenting analytics and research findings and recommendations
Expertise working directly with clients, and managing expectations and projects
Must be a detail oriented, curious, pro-active problem solver

Nice to Have

Experience with web analytics tools or digital creative optimization (CJA)
Prior knowledge of DFA/DCM, DS3, Prisma, media tagging, SQL queries, and other marketing and research friendly tools

Qualifications

Bachelor's Degree in relevant field

Benefits & Perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Working at Dentsu International

Dentsu is committed to providing equal employment opportunities to all applicants and employees. They support individuals with disabilities and disabled veterans by providing reasonable accommodations. The company emphasizes diversity, inclusion, and a supportive work environment.

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