Director, Marketing Performance Measurement

About the Role

Key Responsibilities

• Standing up a performance measurement function within Marketing operations to provide transparency into MGO activities and distill campaign efficiency and effectiveness.
• Creating and executing a measurement framework to evaluate all marketing activities, rooted in KPIs and marketing objectives.
• Developing a standardized reporting methodology to measure performance across marketing channels, investment allocations, campaign spend, and MGO team processes.
• Partnering with key MGO and agency stakeholders to standardize and create synergy among all data and analytics initiatives, serving as the source of truth for marketing data.
• Partnering with the Marketing Technology team to shape MGO's data strategy, providing input on data governance, integration, infrastructure, scalability, and agility.
• Evaluating current reporting infrastructure and outputs for MGO from internal and external partners and determining which reports to stop, start, or continue.
• Designing reporting dashboards to visualize performance results for an executive audience.
• Establishing a recurring read-out cadence with segment marketers and key executives to review campaign and KPI performance.
• Developing a process for teams to request new dashboards and outputs from Performance Measurement.
• Communicating findings and insights to relevant MGO stakeholders as a trusted subject matter expert.
• Partnering with Research, Analytics, and Measurement teams to optimize media mix and drive high ROI on marketing investments.
• Collaborating with external measurement partners to deliver detailed and effective measurement, seeking opportunities to innovate with new technologies and industry practices.

Requirements

• Experience managing large, complex data sets and distilling actionable insights for an executive audience.
• Strong data visualization skills with experience building dashboards (e.g., Tableau, PowerBI).
• Deep knowledge of media and advertising, with a passion for driving change through data and analytics.
• Exceptional communication skills and ability to work collaboratively across cross-functional teams.
• Experience working with external measurement partners and analyzing their inputs.
• Ability to collaborate within matrixed organizations and influence non-direct reports.
• Entrepreneurial spirit with the ability to establish new functions and transform ways of working across an enterprise.

Nice to Have

• In-house experience working with external measurement partners, analyzing inputs and adapting to AT&T reporting methods.
• Experience managing large, complex data sets and distilling insights for executives.
• Proficiency with data visualization tools such as Tableau or PowerBI.
• Deep knowledge of media and advertising industries.
• Strong communication skills and ability to drive alignment across teams.
• Experience working in matrixed organizations and influencing without direct authority.
• Entrepreneurial mindset capable of standing up new functions and strategic initiatives.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• Experience in marketing analytics, data management, or performance measurement roles.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness, accident, hospital indemnity, group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts on AT&T mobility plans, accessories, internet, and phone