Director, Marketing Strategy

About the Role

Key Responsibilities

• Serve as the primary point-of-contact and trusted thought partner between the Segment Lead and Marketing team, working closely with business leaders to translate business objectives into impactful marketing strategies and plans.
• Develop acquisition, cross-sell, and upsell marketing strategies and plans to meet business objectives, including expertise in Enterprise and account-based marketing experimentation methodologies via iterative planning cycles.
• Lead market research and develop robust knowledge of US Enterprise buyers and their customer journeys, key barriers and triggers.
• Identify commonalities between sub-segment needs and positioning to drive scale in marketing campaigns.
• Use customer insights, competitive intelligence, and data/analytics to establish iterative planning cycles where campaign performance is reviewed and modified to drive impactful campaigns.
• Surface customer needs and insights to develop strategic program briefs that inspire the Marketing organization for impactful campaign planning and execution.
• Use data/analytics, customer insights, and competitive intelligence to optimize campaign strategies and performance, and build experimental roadmaps.
• Deliver effective marketing strategies to fuel the sales funnel from marketing qualified leads to closed sales, based on agreed-upon goals.
• Ensure customer voice is driving marketing actions.

Requirements

• 10+ years in marketing, strategy, campaign strategy, and/or segment/subsegment roles.
• Bachelor of Science degree required; MBA preferred.
• Experience working with and presenting to senior leadership is strongly preferred.
• Highly analytical approach to experimentation and campaign performance analysis.
• Experience leveraging customer insights to drive strategy, planning, and organizational skills.
• Ability to thrive in a fast-paced, collaborative environment and foster strong relationships across multiple levels and functions.
• Experience in a matrixed environment is preferred.

Nice to Have

• Experience with marketing to Corporate Legal buyers.

Qualifications

• Bachelor's degree (BA/BS); Master's degree (MBA) preferred.
• 10+ years of relevant experience in marketing and strategy.

Benefits & Perks

• Hybrid Work Model with flexible in-office days.
• Flexibility & Work-Life Balance policies including work from anywhere for up to 8 weeks per year.
• Career Development and Growth programs such as Grow My Way.
• Comprehensive industry competitive benefits including flexible vacation, mental health days, access to Headspace, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Additional benefits like hospital, accident, and sickness insurance, life and AD&D insurance, Flexible Spending and Health Savings Accounts, fitness reimbursement, Employee Assistance Program, legal identity theft protection, 529 Plan, commuter benefits, Adoption & Surrogacy Assistance, and Employee Stock Purchase Plan.