Director, Marketing Strategy & Planning Global Demand Generation

About the Role

Key Responsibilities

• Lead and own the global annual and quarterly Marketing planning process for Demand Generation Marketing, driving collaboration across the Global Demand Generation leadership team and with key stakeholders in Sales, GTM Strategy & Planning, and Finance.
• Direct the strategic prioritization of marketing investments, facilitating alignment among budget owners on critical trade-off decisions and establishing a sophisticated investment framework.
• Oversee and elevate the global Quarterly Business Review (QBR) process for Demand Generation Marketing, synthesizing performance insights and presenting strategic recommendations to senior leadership.
• Drive a culture of data-driven decision-making by delivering analytical insights on marketing performance to stakeholders across Marketing, Sales, and GTM Strategy & Planning.
• Serve as a trusted strategic advisor to senior leaders, providing counsel on strategic direction, operational improvements, and initiatives to enhance effectiveness.
• Lead and champion complex, cross-functional, global strategic initiatives from inception through execution, ensuring alignment on goals, timelines, and resources.
• Build, mentor, and develop a high-performing global team of marketing strategy and planning professionals.
• Collaborate with Marketing Analytics leadership to develop robust reporting capabilities that meet strategic needs.

Requirements

• 10+ years of experience in Marketing Strategy & Planning, Strategic Analytics, or similar leadership roles within a high-growth B2B SaaS company.
• 8+ years of proven experience managing and optimizing large global marketing budgets and resource allocation with a focus on ROI analysis.
• Deep understanding of SaaS business drivers, pipeline and revenue analytics, full-funnel metrics, and marketing technology foundations.
• Extensive experience developing and executing global marketing strategies that contribute to business growth and company objectives.
• Exceptional strategic, analytical, and structured thinking skills with the ability to develop clear frameworks and data-backed solutions.
• Proven ability to collaborate effectively with senior leaders and cross-functional teams across geographically distributed organizations.
• Outstanding communication and presentation skills, capable of articulating complex concepts clearly and persuasively.
• Experience in building and leading high-performing teams in a collaborative environment.
• BS/BA degree required; MBA or advanced degree preferred.

Nice to Have

• Experience influencing senior leadership and managing cross-functional initiatives.
• Familiarity with marketing technology and analytics tools.

Qualifications

• BS/BA degree required; MBA or advanced degree preferred.

Benefits & Perks

• Competitive annual base salary range between $184,000 and $309,000 USD depending on location and experience.
• Equity, bonus, and comprehensive health, dental, and vision insurance.
• 401(k) plan, flexible spending accounts, paid leave including PTO and parental leave.
• Access to a dynamic work environment with flexible and mobile work options.
• Opportunities for social impact, talent development, and community building.