Marketing Programs Manager

About the Role

Key Responsibilities

• Build, own and execute the program strategy in partnership with BDR and sales to achieve qualified pipeline and booking targets.
• Leverage research to determine optimal messaging and approach.
• Build and execute multi-channel programs designed to continually engage and ignite interest with the total addressable market for your segment.
• Own the health and hygiene of your marketable database, ensuring TAM representation and structure to maximize audience engagement and reach.
• Determine optimal mix of programs (nurture, ABM, conversion, and brand) to guide prospects through the funnel.
• Create content to support programs including emails and sales cadences and work with Integrated Marketing team on larger content pieces.
• Execute programs through marketing functions seeking functional expertise to optimize programs.
• Work with Product Marketing to connect product messaging to segment priorities.
• Build a strong relationship with Sales to ensure alignment on program priorities and gain buy-in for programs.
• Look for and build relationships with third parties that already have a captive audience with your prospect base.
• Understand the value of the marketing tech stack in programs to deliver automation and insights on intent (specifically Pardot and 6Sense).
• Measure, measure, measure - continually seek ways to understand your impact on the business.
• Leverage both program and funnel metrics to drive optimization across your programs through data-based decision making.
• Support client and field/event marketing functions by identifying program opportunities.
• Support marketing budget including forecasting and ensuring good standing with finance and vendors.
• Leverage client success stories to communicate value to prospects.
• Prioritize the highest impact initiatives and work on multiple programs concurrently.

Requirements

• 3-5 years experience in B2B marketing role, SaaS experience is advantageous.
• Experience designing and executing programs to public sector prospects is a strong asset.
• Degree or diploma in marketing, a related discipline, or relevant work experience.
• Successfully designed and executed multi-channel marketing campaigns in a previous role.
• Comfortable using marketing automation software (e.g., Pardot) and Salesforce, as well as other martech tools including WordPress.
• Ownership over and responsibility for attaining MQL and pipeline targets in a previous role.
• Independent by nature, able to execute ideas and articulate them effectively to obtain internal stakeholder buy-in.
• Able to project manage marketing programs efficiently and delegate across departments when needed.
• Excited about marketing to new segments and taking on challenges.
• Proactive, self-motivated, and eager to learn and improve processes.
• Able to manage multiple priorities successfully in a fast-paced environment.

Nice to Have

• Experience designing and executing programs for public sector prospects.
• Experience with Pardot, 6Sense, and other martech tools.
• Experience working with sales teams and connecting product messaging to segment priorities.

Qualifications

• Degree or diploma in marketing, a related discipline, or relevant work experience.

Benefits & Perks

• Competitive salary and benefits package.
• Supportive hybrid schedule with collaborative, fun working environment.
• Opportunities for professional growth and skill development.
• Wellness days: 2 extra days off in summer for long weekends.
• Community Engagement Committee for giving back to local communities.
• Flexible workday arrangements.
• Culture committee organizing fun events for holidays and occasions.
• Competitive wages and salaries for a 40-hour workweek.