Head of Demand Generation & Marketing Automation

About the Role

Key Responsibilities

• Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth.
• Support demand generation through the execution of marketing initiatives, developing and implementing campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms.
• Ensure seamless lead distribution and management across Aon Connect (Oracle) and Salesforce environments, focusing on driving adoption and tracking program progress.
• Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.
• Support end-to-end event promotion and create a campaign structure that drives results from events.
• Create scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration between Digital Marketing and the wider business.
• Provide team leadership and direction, communicating strategy clearly, setting standards, and fostering a culture of learning and development.
• Develop best practices groups and collaborative campaign planning sessions to promote cross-team collaboration.

Requirements

• Demonstrates strategic leadership in establishing demand generation strategies aligned with organizational goals.
• Excels in cross-functional collaboration, building relationships across digital marketing, sales, and technology teams.
• Leverages data-driven insights from campaign performance and marketing platforms to inform decision-making.
• Adapts rapidly to evolving technologies, market trends, and organizational priorities.
• Communicates complex strategies and technical concepts clearly to diverse audiences.
• Maintains focus on KPIs such as MQL and MCR targets, balancing quality, speed, and scalability.
• Invests in team development, promotes ongoing learning, and recognizes contributions.
• Anticipates business and client needs to create value through demand generation activities.

Nice to Have

• Experience with marketing automation platforms such as Eloqua, Oracle, and Salesforce.
• Knowledge of global lead routing and data architecture implementation.
• Experience managing large-scale demand generation campaigns and event promotion.
• Strong analytical skills and experience with campaign reporting and optimization.

Qualifications

• Experience leading demand generation and marketing automation initiatives.
• Proven ability to develop and execute strategic marketing campaigns.
• Strong leadership and team management skills.
• Experience working with CRM and marketing automation platforms such as Eloqua, Oracle, and Salesforce.
• Excellent communication and collaboration skills.

Benefits & Perks

• Life insurance, vision insurance, paid time off, paid holidays, sick time, tuition assistance, 401(k).
• Comprehensive benefits package including medical, dental, vision insurance, paid leave, short-term and long-term disability, health savings accounts, life insurance, and supplemental insurance.
• Additional perks such as employee stock purchase plan, adoption assistance, tuition assistance, commuter benefits, and employee assistance programs.
• Inclusive and agile work environment with wellbeing days and opportunities for professional growth.