Head of Demand Generation & Marketing Automation

About the Role

Key Responsibilities

• Standardizing lead processes, accelerating adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimizing lead vetting and reporting to support business growth.
• Supporting demand generation through the execution of marketing initiatives utilizing best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms.
• Ensuring seamless lead distribution, sales acceptance, and pipeline progression across Aon Connect (Oracle) and Salesforce environments.
• Optimization of lead management processes including standardizing lead definitions, transitioning from interim processes, and implementing global lead routing.
• Enhancing lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.
• Developing, building, and maintaining campaigns, including frameworks, templates, system architecture, database maintenance, and reporting.
• Managing global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.
• Supporting end-to-end event promotion and creating a culture and campaign structure that drives result-oriented outcomes from events.
• Creating scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration between Digital Marketing and the wider business.
• Providing team leadership and direction, communicating strategy clearly, and setting standards.
• Fostering cross-team collaboration through best practices groups and campaign planning sessions.

Requirements

• Demonstrates strategic leadership in establishing demand generation strategies aligned with organizational goals.
• Excels in cross-functional collaboration, building relationships across digital marketing, sales, and technology teams.
• Leverages data-driven insights from campaign performance, lead management, and marketing platforms to inform decisions.
• Adapts rapidly to evolving technologies, market trends, and organizational priorities, leading teams through transformation.
• Communicates complex strategies and technical concepts clearly to diverse audiences.
• Maintains a results-oriented focus on KPIs such as MQL and MCR targets, balancing quality, speed, and scalability.
• Invests in team development, promotes ongoing learning, and recognizes contributions.
• Possesses a client-centric mindset, ensuring activities create value for both new business and existing clients.

Nice to Have

• Experience with marketing automation platforms such as Eloqua, Salesforce, and Oracle.
• Knowledge of lead management, campaign frameworks, and reporting systems.
• Experience managing global demand generation campaigns and cross-channel marketing initiatives.

Qualifications

• Experience in demand generation, marketing automation, or related roles.
• Proven leadership skills and ability to manage cross-functional teams.
• Strong analytical skills and experience with campaign performance metrics.
• Excellent communication and stakeholder management skills.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision insurance.
• 401(k) savings plan with employer contributions.
• Employee stock purchase plan.
• Paid time off including 15 days of vacation, 12 paid holidays, and sick leave.
• Additional benefits such as adoption assistance, tuition assistance, commuter benefits, and employee assistance programs.
• Two 'Global Wellbeing Days' each year and a focus on work/life balance.
• Opportunities for continuous learning and professional development.