Director, Marketing Strategy

About the Role

Key Responsibilities

• Serve as the primary point-of-contact and trusted thought partner between the Segment Lead and Marketing team, working closely with business leaders to translate business objectives into impactful marketing strategies and plans
• Develop acquisition, cross-sell, and upsell marketing strategies and plans to meet business objectives, including expertise in Enterprise and account-based marketing experimentation methodologies via iterative planning cycles
• Lead market research and develop robust knowledge of US Enterprise buyers and their customer journeys, key barriers and triggers
• Identify commonalities between sub-segment needs and positioning to drive scale in marketing campaigns
• Use customer insights, competitive intelligence and data/analytics to establish iterative planning cycles where campaign performance is reviewed with the sub-segments and modified, where necessary, to drive impactful campaigns
• Surface customer needs and insights to develop strategic program briefs that inspire the rest of the Marketing organization so that impactful marketing campaigns can be planned and executed
• Use data/analytics, customer insights and competitive intelligence to optimize campaign strategies and performance, and build experimental roadmap
• Ensure delivery of effective marketing strategies to fuel sales funnel, from marketing qualified lead to closed sale based upon goals
• Deliver financial targets and improved ROI for the segment
• Drive sales growth through targeted marketing strategies
• Ensure customer voice is driving marketing actions

Requirements

• 10+ years in marketing, strategy, campaign strategy, and/or segment/subsegment role
• BA/BS degree required, MBA preferred
• Experience working with and presenting to senior leadership strongly preferred
• High-achieving, data-driven marketer that thrives in a fast-paced, collaborative atmosphere
• Team player with the ability to foster and influence strong relationships across multiple levels and functions within the organization
• Highly analytical approach to experimentation and campaign performance analysis
• Experience in a matrixed environment preferred
• Experience leveraging customer insights to drive strategy, planning, organizational and project management skills
• Experience with marketing to Corporate Legal buyers a plus

Nice to Have

• Experience working with and presenting to senior leadership
• Experience in a matrixed environment
• Experience with marketing to Corporate Legal buyers

Qualifications

• 10+ years in marketing, strategy, campaign strategy, and/or segment/subsegment role
• BA/BS degree required, MBA preferred

Benefits & Perks

• Hybrid Work Model: flexible hybrid working environment (2-3 days a week in the office depending on the role)
• Flexibility & Work-Life Balance: Flex My Way policies, work from anywhere for up to 8 weeks per year
• Career Development and Growth: continuous learning, Grow My Way programming, skills-first approach
• Industry Competitive Benefits: flexible vacation, Mental Health Days, Headspace access, retirement savings, tuition reimbursement, incentive programs, wellbeing resources
• Culture: recognition for inclusion and belonging, flexibility, work-life balance, and company values
• Social Impact: paid volunteer days, pro-bono projects, ESG initiatives
• Making a Real-World Impact: supporting justice, truth, transparency, and upholding the rule of law
• Comprehensive US benefits: health, dental, vision, disability, life insurance, 401k with match, paid time off, holidays, parental leave, sabbatical, optional insurance plans, FSA/HSA, fitness reimbursement, Employee Assistance Program, legal and identity theft protection, 529 Plan, adoption and surrogacy assistance, tuition reimbursement, stock purchase plan