Director, Marketing Strategy - Multiple Sclerosis

About the Role

Key Responsibilities

• Work effectively with the Executive Director, Marketing Strategy and other Marketers to develop and execute a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
• Build brand-specific end-to-end HCP and patient domain expertise to inform the go-to-market approach that drives customer (HCP and patient) behavior change and market performance.
• Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated and integrated campaigns as well as brand-centered experiences.
• Implement best in class marketing strategies that align to brand goals and maximize business results.
• Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives.
• Support alignment and coordination of field strategy with Customer Engagement.
• Support and deliver the integrated HCP and Patient plan for the brand to achieve the product strategy and objectives; define resourcing required and manage the allocated budget, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
• Drive creative excellence, partnering closely with the Content Lab & Customer Experience Planning and Optimization team.

Requirements

• Bachelor's degree; advanced education (MBA or certificates) preferred in related field.
• Minimum of 8 years' experience in commercial Marketing.
• Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.
• Experience in supporting high-performing brands in highly competitive categories within the US.
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global.
• Excellent written/oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders.
• Strong ability to influence and manage stakeholders in a complex, matrix environment.
• Strong track record of developing talent and building high performing teams.

Nice to Have

• Multi-functional experience in pharmaceuticals, consumer package goods or healthcare.
• Recent launch experience for blockbuster specialty treatments.

Qualifications

• Bachelor's degree; advanced education (MBA or certificates) preferred.

Benefits & Perks

• Performance-based cash incentive and eligibility for annual equity awards.
• Comprehensive benefits package including health, life and disability benefits.
• A 401(k) plan with company contribution and match.
• Generous time off including vacation, personal days, holidays, and other leaves.