Director, MarTech Capabilities - Content & Asset Management

About the Role

Key Responsibilities

• Lead a team of product managers focused on content management, digital asset management (DAM), creative production, and content hosting capabilities.
• Champion the dual-hat model—ensuring team members act as both product managers and embedded practitioners within agile pods.
• Drive performance and development across the team, aligning capability growth with enterprise goals.
• Own the vision, roadmap, and governance for content and asset management capabilities, ensuring alignment with marketing and personalization strategies.
• Lead the evolution of the content platform ecosystem to support modular, reusable, and omnichannel content delivery.
• Guide platform architecture decisions and capability development in partnership with IT, technical platform teams, and enterprise architecture.
• Manage the migration and sunset of legacy content systems with minimal disruption.
• Establish and promote best practices for metadata, tagging, version control, and rights management.
• Define content templates and asset workflows in partnership with brand, creative, and operations teams.
• Explore and enable AI/ML-powered capabilities for automated tagging, content reuse, personalization, and performance optimization.
• Partner cross-functionally with marketing, IT, creative, compliance, and external vendors to ensure cohesive platform delivery.
• Monitor platform performance, identify optimization opportunities, and influence roadmap decisions.
• Ensure platform governance and compliance with data standards and regulatory requirements.
• Establish performance metrics and reporting frameworks to measure content utilization and impact.
• Champion innovation and continuous improvement in tools, processes, and practices.

Requirements

• Bachelor's Degree in Marketing, Information Systems, Communications, or related field, or relevant work experience.
• 8+ years of experience in content operations, digital asset management, or marketing technology.
• Proven success leading cross-functional teams and managing enterprise content platforms.
• Experience managing platforms such as Adobe Creative Cloud, Adobe GenStudio, AEM Assets (DAM), AEM Sites, Bit.ly, Figma, and Salesforce CMS, Experience Cloud, DAM integrations.
• Strong understanding of content governance, compliance, accessibility standards, and metadata frameworks.
• Familiarity with agile product development and scaled agile frameworks.
• Strong strategic thinking, technical acumen, and stakeholder management skills.

Nice to Have

• Master's Degree or certification in MarTech, content strategy, or digital experience.
• Experience in a regulated industry (e.g., healthcare, insurance, financial services).
• Experience implementing modular content strategies or headless CMS architectures.
• Background in personalization, content tagging, and lifecycle management.
• Experience modernizing legacy systems and managing platform transitions.
• Experience managing vendor relationships, contracts, and technology investments.
• Experience with AI/ML applications in content operations, such as automated tagging, personalization engines, or GenAI-assisted content creation and optimization.

Qualifications

• Bachelor's Degree in Marketing, Information Systems, Communications, or related field.
• 8+ years of experience in relevant fields.

Benefits & Perks

• Health benefits effective day one.
• Paid time off, holidays, volunteer time, and jury duty pay.
• Recognition pay.
• 401(k) retirement savings plan with employer match.
• Tuition assistance and scholarships for eligible dependents.
• Parental and caregiver leave.
• Employee charity matching program.
• Network Resource Groups (NRGs).
• Career development opportunities.