Director, Media Planning (Nonprofit & Fundraising)

About the Role

Key Responsibilities

• Shape and standardize agency offerings across capabilities such as fundraising, mobilization, campaigns, and customer engagement.
• Scale the agency's operations through new talent, infrastructure, and platforms/partners.
• Set expectations with media and project teams regarding deliverables, quality, and skill requirements.
• Guide clients in building out their organization and programs for sustainable growth.
• Oversee a portfolio of key partners, ensuring program performance and client satisfaction.
• Lead business development efforts, shape responses to client challenges, drive upsell opportunities, and differentiate the agency.
• Identify new markets and experiment with new approaches for paid media services, including integrating TV with digital.
• Oversee, mentor, and train staff to ensure high-quality media program execution.
• Identify processes, templates, and tools to improve team efficiency and output.
• Foster collaboration between Media Teams and other departments such as Strategy, Design, Video, Creative/Content, and Analytics.
• Build team culture and camaraderie.
• Be a role model and inspire others to do their best work.

Requirements

• 8+ years of experience in digital media and advertising.
• Expert understanding of paid media technology including paid social, SEM, DSPs, DMPs, ad servers, and verification tools (e.g., Facebook, Google Ads, DCM, Yahoo DSP, DoubleVerify, LiveRamp).
• Experience managing paid media programs for acquisition, awareness, and persuasion campaigns.
• Familiarity with political campaign media goals; experience managing multi-million dollar media budgets is desired.
• Experience managing a media team of planners and buyers.
• Knowledge of emerging media platforms such as TikTok, CTV/OTT, podcasts, and more.
• Experience with digital research tools like Global Web Index and Statista.
• Strong understanding of audience segmentation strategies.
• Ability to analyze and interpret data to inform campaign strategies and optimize performance.
• Excellent verbal and written communication skills, with strong presentation abilities.
• Hands-on experience developing and reporting on metrics and KPIs for campaigns and process improvements.
• Ability to think strategically and execute tactically.
• Adaptability, problem-solving skills, teamwork, and resourcefulness.
• Strong collaborator and relationship builder.
• Passion for making change, comfort with ambiguity, and a commitment to quality.
• Empathy, respect, and ability to act as a role model.

Nice to Have

• Experience with managing paid media programs for political campaigns.
• Experience with digital research tools such as Global Web Index and Statista.
• Knowledge of integrating TV with digital media approaches.

Qualifications

• Minimum of 8 years of experience in digital media and advertising.

Benefits & Perks

• Unlimited time-off (including sick, personal, and vacation days).
• $1,250 annually in professional development funds.
• Competitive health, dental, and vision insurance.
• Flexible and health savings accounts.
• 401K with employer match.
• Generous paid holiday schedule.
• 12-week fully-paid parental leave for all parents-to-be.
• Short-term and long-term disability insurance.
• Pre-tax commuter benefits.
• Remote work flexibility.
• Salary range of $130,000-$150,000, commensurate with experience.