Director Medicaid Plan Marketing

Elevance Health

Indianapolis, IN

Full Time

Director

4 days ago

Job Description

About the Role

The Director Medicaid Plan Marketing is responsible for the planning and direction of specific marketing strategies for a single functional marketing area within Elevance Health. This role involves coordinating Medicaid growth and engagement initiatives, developing community relations strategies, driving member retention and loyalty programs, and collaborating across the organization to support growth and innovation. The position requires in-office presence three days per week, with a flexible work environment that promotes collaboration and productivity.

Key Responsibilities

Coordinate and direct efforts of Medicaid growth and engagement initiatives.
Ensure marketing plans within the region meet state contractual requirements.
Develop and implement individual health plan community relations strategies.
Create value-added benefits to improve quality outcomes, including member engagement and selection.
Drive member retention and loyalty programs.
Develop key partnerships to foster innovation and growth.
Collaborate with all Elevance Health businesses in Texas to support growth.
Audit website and vendor relationships, providing oversight and performance management.
Research and evaluate competitive activity.
Implement tracking mechanisms for activities and productivity metrics.
Develop and conduct staff training methods.
Make recommendations for product modifications or improvements based on market research and feedback.
Develop and recommend department operating budgets.
Secure approval of objectives, policies, and programs for marketing activities and evaluate results.
Identify appropriate media opportunities in partnership with brand management.
Prepare presentations for senior management regarding marketing and outreach programs.
Hire, train, coach, counsel, and evaluate the performance of direct reports.
Travel as required.

Requirements

BA/BS degree and a minimum of 8 years of related experience including prior leadership experience.
Or any combination of education and experience providing an equivalent background.

Nice to Have

Master's degree preferred.
Experience working with the Texas Medicaid population, including STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP.
Managed Care Health Plan experience.
Excellent communication skills (written and verbal) and interpersonal skills.
Project management certification.
Strong PC skills (Word, Excel, PowerPoint, Outlook).

Qualifications

Educational background as specified in requirements (BA/BS or higher).
Leadership experience in related fields.

Benefits & Perks

Market-competitive total rewards including merit increases, paid holidays, Paid Time Off, and incentive bonus programs.
Medical, dental, and vision insurance.
Short and long-term disability benefits.
401(k) with match.
Stock purchase plan.
Life insurance.
Wellness programs and financial education resources.

Working at Elevance Health

Elevance Health is dedicated to improving lives and communities by making healthcare simpler. The company fosters a culture designed to advance strategy while promoting personal and professional growth. Its values and behaviors underpin its culture, emphasizing shared success for consumers, associates, communities, and the business. The organization operates with a hybrid workforce strategy, prioritizing associate health and safety, including COVID-19 and Influenza vaccination requirements, and is committed to equal employment opportunity and legal compliance.

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