Director - North America Marketing

About the Role

Key Responsibilities

• Lead the North America marketing team and efforts, developing and implementing marketing strategies to drive business growth.
• Monitor and assess all marketing strategies and tactics, adjusting as needed to ensure maximized growth and impact.
• Provide input to category leadership team and supply chain for North America launch quantities and needs.
• Plan and ensure implementation of all field communication for NA-specific marketing programs and product animations, sharing relevant product updates.
• Plan and execute the GWP program from conception to launch, including post-mortem analysis.
• Work with international markets to ensure a cohesive global plan.
• Plan and execute all sell-through programs, providing monthly offers with customizable collateral.
• Ensure flawless execution of all NA and global marketing programs and product launches, partnering with sales leadership.
• Collaborate with NA sales team to develop and execute national accounts programs, including GWPs and seasonal promotions.
• Oversee NA marketing digital B2B/B2B2C strategy and account communication.
• Ensure ProPortal is optimized, track utilization and effectiveness of tools and assets, and make necessary adjustments.
• Work directly with supply chain to develop timelines for programs to ensure on-time launches and quantities.
• Continuously improve the Circle Club B2B loyalty program, reviewing performance and making adjustments.
• Work closely with sales leadership and key accounts to provide impactful programs.
• Lead communication and outreach to other direct markets in APAC and EMEA, sharing updates and learnings.
• Partner with Professional Relations and events team to maximize impact of NA events, trade shows, and B2B activities.
• Conduct quarterly field rides with US sales team members and report findings or ideas.
• Attend US events or trade shows as needed.

Requirements

• Excellent verbal and written communication skills.
• Bachelor's degree required; Master's degree preferred.
• Minimum of 15 years' experience.
• Skin care industry experience is required; knowledge of aesthetics market is preferred.
• Detail-oriented and organized.
• Ability to partner well with cross-functional and inter-department teams, as well as marketing and sales team members.
• Must be able to work in an office team environment with others.
• Must be able to lift up to 10 lbs.
• Travel as needed to conferences and shows, often on nights and weekends.

Nice to Have

• Knowledge of aesthetics market.

Qualifications

• Bachelor's degree
• Master's degree (preferred)