Director of Asian Marketing - Philadelphia

About the Role

Key Responsibilities

• Develop and manage programs and processes with a return on investment and player attraction and retention for Asian players.
• Assist in calendar planning including events, promotions and direct mail activities offering input on what will most appeal to the Asian market.
• Work closely with other departments including F&B, Table Games, Slots and credit to create a seamless service experience for Asian customers.
• Continuously develop and sustain personal relationships with Asian guests and local community leaders.
• Implement and capitalize on corporate, division and property VIP Asian player initiatives, including contact management objectives.
• Grow actual revenues annually, consistent with property plan, and cross property goals.
• Execute the proper complimentary decisions for all guests both on and off site based on company policies and guidelines.
• Consistently develop qualified guests to move their play to higher denomination zones and monitor guest activity through use of online systems.
• Ensure full compliance with departmental Internal Controls, policies, procedures and regulations.
• Responsible for manager book of business and will be eligible for a player development condition program.

Requirements

• A bachelor's degree is required, a master's degree is preferred.
• Five (5) to ten (10) years of experience in hospitality, marketing, or gaming.
• Must be able to obtain and maintain a valid gaming license as determined by the State Gaming Agency.
• Fluency in English (speech and writing) is required as well as in either Chinese or Vietnamese.
• Ability to demonstrate a professional, mature, positive and confident demeanor in dealing with guests and accomplishing daily tasks.
• Demonstrates the ability to work collaboratively as part of a team, both within and outside the department daily.
• Knowledge of gaming regulations.
• Ability to recognize problem gaming signs and deal with them appropriately.
• Ability to stand 50% and walk 50%.
• Ability to work in a high energy casino environment exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.

Nice to Have

• Experience with developing marketing programs for Asian markets.
• Experience working in a casino or hospitality environment.

Qualifications

• Bachelor's degree required; Master's degree preferred.
• Experience in hospitality, marketing, or gaming.

Benefits & Perks

• Not specified in the description.