Director of Brand and Social Media

About the Role

Key Responsibilities

• Develop and execute a compelling brand strategy that strengthens Public Storage's position as a category leader and trusted brand.
• Define and maintain brand guidelines to ensure consistency across all marketing, communications, product, and customer experience touchpoints.
• Collaborate with creative, digital, product, and cross-functional teams to bring the brand to life across campaigns, physical assets, and digital experiences.
• Monitor brand health through brand tracking/measurement and identify opportunities for brand growth and differentiation.
• Lead social media strategy, content planning, and execution across all platforms including Facebook, Instagram, TikTok, Twitter/X, LinkedIn, and YouTube.
• Direct the creation and curation of engaging, on-brand content to drive awareness, engagement, and community growth.
• Develop proactive and reactive social media campaigns, partnering with PR, Customer Care, and field teams as needed.
• Liaise with paid media to align organic and paid social efforts for maximum reach and impact.
• Use analytics tools to measure, analyze, and report on brand and social media performance, using insights to inform future strategies.
• Build, mentor, and inspire a high-performing brand and social media team.
• Manage agency relationships and drive process improvements for content creation, publishing, governance, and crisis communications.
• Identify and foster influencer and brand ambassador partnerships to enhance the brand's reach, relevance, and authenticity.
• Serve as a brand steward, representing Public Storage's values in all communications.

Requirements

• Bachelor's degree in Marketing, Communications, PR, Business, or related field.
• 8+ years' experience in brand management, social media leadership, and content strategy in a consumer-facing business.
• Proven track record developing and executing major brand campaigns and growing social media channels.
• Expertise in brand measurement, reputation management, and content marketing.
• Strong leadership and team management skills; experience building and mentoring creative teams.
• Excellent written and verbal communication skills; strong storytelling ability.
• Experience with major social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Brandwatch, Sprinklr, etc.).

Nice to Have

• Prior work in service industry, multi-location retail, or e-commerce environments.
• Experience with crisis communication, employer branding, and reputation management.
• Familiarity with influencer marketing and UGC campaigns.
• Bilingual or multicultural marketing experience.

Qualifications

• Educational background in marketing, communications, PR, business, or related fields.

Benefits & Perks

• Flexible remote work options up to three days per month.
• Work in a collaborative environment with in-person team interactions.
• Join a company recognized as a Great Place to Work, with strong career growth, work culture, and diversity rankings.