Director of Business Growth Marketing

About the Role

Key Responsibilities

• Develop and implement growth marketing strategies focusing on driving measurable business results.
• Generate audience insights while collaborating with quantitative and qualitative data teams to understand audience needs and inform strategic decisions, optimizations, and measurement approaches.
• Partner with marketing, product, finance, and data science teams to define requirements, scope, deliverables, and goals.
• Design and implement test plans to understand conversion and revenue drivers, and continuously optimize marketing efforts.
• Pilot new offers and experiment with growth levers to achieve aggressive growth goals and respond to changing market needs.
• Conduct in-depth analysis of customer funnels to identify areas of opportunity and optimize conversion rates.
• Analyze CLV metrics to inform pricing strategies, customer retention initiatives, and upsell/cross-sell opportunities.
• Analyze growth accounting metrics (e.g., new users, churn rate, retention rate) to understand user behavior and inform marketing strategies.
• Design and execute A/B tests and experiments to validate hypotheses and inform marketing decisions.

Requirements

• 12+ years in marketing, strategy, or a related field, with hands-on experience in developing business strategies and designing metrics.
• Analytical skills, problem-solving, and experience with A/B testing and lift measurement.
• Proficiency in marketing platforms such as Salesforce and Google Ads is preferred.
• Ability to inspire trust, navigate ambiguity, and lead cross-functional teams without direct management hierarchy.

Nice to Have

• Experience with A/B testing and lift measurement.
• Proficiency in marketing platforms such as Salesforce and Google Ads.