Director of Demand Generation

About the Role

Key Responsibilities

• Develop and execute the overall demand generation strategy to achieve pipeline and revenue goals.
• Own the planning and execution of integrated campaigns across digital (paid search, paid social, display, retargeting), email, events, and partnerships.
• Build and optimize lead nurture programs to move prospects through the funnel and improve conversion rates.
• Partner closely with content and product marketing to create compelling offers, assets, and messaging.
• Establish and track KPIs, regularly analyze campaign performance, and provide insights to inform future initiatives.
• Oversee marketing automation workflows and ensure data integrity in HubSpot and CRM systems.
• Manage demand gen budget, including spend allocation, optimization, and ROI analysis.
• Identify and test new growth channels and tactics.

Requirements

• 7+ years of experience in B2B SaaS marketing with a focus on demand generation.
• Proven track record driving measurable pipeline and revenue impact.
• Deep expertise in paid media, email marketing, marketing automation, and funnel optimization.
• Strong analytical skills and a data-driven mindset.
• Experience with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Ads, and analytics platforms.
• Excellent collaboration and leadership skills; able to drive cross-functional alignment.
• E-commerce or marketing tech experience is a plus.

Benefits & Perks

• High autonomy with no career ceilings.
• Challenging and interesting work.
• Amazing colleagues.
• Competitive salary and equity.
• Work remotely.
• Covered health, dental, and vision insurance.
• Regular team events and off-sites.
• Unlimited PTO and generous paid parental leave.