Director of Digital Growth

About the Role

Key Responsibilities

• Lead and develop an integrated digital growth strategy across paid media, SEO/SEM, website optimization, and lifecycle marketing to support customer acquisition, engagement, and retention goals.
• Manage and mentor a small team of growth marketers, providing tactical guidance, coaching, and development to elevate their performance and capabilities.
• Plan, execute, and optimize multi-channel digital marketing campaigns across search, display, social, and other paid/organic channels, focusing on ROI, conversion rates, and customer journey performance.
• Identify and prioritize conversion bottlenecks in sales funnels, collaborate with data analysts to interpret reports, and implement A/B tests and funnel optimizations based on insights.
• Use analytics tools and performance data to identify trends, test hypotheses, and make informed decisions to improve funnel efficiency, customer acquisition cost, and lifetime value.
• Partner with web and content teams to enhance digital experiences, improve site performance, increase conversion rates, and support growth through ongoing experimentation and A/B testing.
• Oversee CRM strategy to ensure personalized and effective customer journeys that enhance engagement, drive repeat purchases, and reduce churn.
• Work closely with Product Marketing, Regional Marketing, Content, Campaigns, and Sales teams to align digital strategies with go-to-market plans and product priorities.
• Leverage and optimize marketing technology platforms (e.g., marketing automation, analytics, CRM tools) to improve campaign execution, tracking, and attribution across the funnel.

Requirements

• 7-10+ years of experience in marketing, data, or digital growth roles.
• Proven track record in digital marketing, including SEO, growth marketing, data strategy, and analytics.
• Experience leading and mentoring high-performing teams.
• Strong analytical skills with experience using data and experimentation to inform decision-making.
• Strategic thinker with strong executional follow-through.
• Excellent leadership, communication, and interpersonal skills.
• Passion for digital innovation and delivering exceptional results.

Nice to Have

• Experience with modern MarTech tools and platforms.
• Experience in a fast-paced, high-growth tech environment.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in relevant roles is required.

Benefits & Perks

• Competitive salary, benefits, and opportunities for advancement.
• Work in a fast-moving, agile, and collaborative environment where your work drives real visibility and impact.
• Opportunity to help lead communications for a global, high-growth tech company at the center of cybersecurity and IT transformation.
• Participation in programs that enable career growth and fulfillment.
• Focus on health and wellness of team members.